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Dentsu Inc. to Provide "Good Data" Tool for Analyzing Inbound Tourists' Behavior
The text of the Dentsu Inc. news release distributed on July 7 is as follows.
July 7, 2016
Dentsu Inc. to Provide "
" Solution for Analyzing Inbound Tourists' Behavior Data
Beginning Early August
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) will provide the "Good Data" (Inbound Infographic Data) analysis solution based on inbound visitor behavior data, developed in collaboration with Blogwatcher Inc. (Headquarters: Chuo-ku, Tokyo; President: Yohei Toda), Navitime Japan Inc. (Headquarters: Minato-ku, Tokyo; President: Keisuke Onishi), Jorte Inc. (Headquarters: Minato-ku, Tokyo; President: Goichi Shimohana) to provide "Good Data" (Inbound Infographic Data) ※1, an analysis solution based on the behavioral data of inbound tourists, starting in early August.
Specifically, the "Profile Passport SDK" *3 will be pre-integrated into the smartphone app "NAVITIME For Japan Travel" for inbound tourists and the multi-functional calendar app "Jorte - Calendar & System Planner" *2. This enables the collection of attribute and location data from inbound tourists who consent to information acquisition. The resulting data will be analyzed and visualized, with the tools provided to companies to help revitalize their marketing activities.
This "Good Data" enables analysis of inbound visitor behavior data from various perspectives, including attribute information (device OS, nationality, visit purpose, gender, app download location, etc.), visitor counts, visit frequency by area, travel heatmaps, mesh data, prefecture-level data, and city/town/village-level data. It also features the ability to deliver personalized recommendations (such as individual coupons or information) based on location and attribute data to the smart devices (smartphones, tablets) of foreign visitors to Japan.
The following illustrates the types of data analyzed and visualized by this solution tool. Moving forward, we will continue to enhance and expand our solutions, including collaborations with app operators beyond those mentioned above.
"Good Data" is a proprietary system developed by Dentsu Inc. and Blogwatcher Inc., based on data concerning the behavior of inbound tourists collected and aggregated through their independently developed system. This system was utilized in the Ministry of Economy, Trade and Industry's "Fiscal Year 2014 Supplementary Budget Project for Supporting Venture Business Development Addressing Cutting-Edge Issues (Regional Data Utilization Demonstration Project)". To support the business development of various operators, some features are available free of charge.
Jorte is a multi-functional calendar application boasting 28 million downloads worldwide (17 million overseas).
Profile Passport is a service of Blogwatcher Inc. that not only delivers information at scheduled times but also efficiently provides content based on user attributes and location data, helping to drive customer acquisition and campaign engagement. Note that SDK stands for Software Development Kit, meaning a set of development tools for creating applications.
■Analyze attributes such as device OS, nationality, visit purpose, gender, and app download location.
■Monthly total visitor counts and trends can be analyzed.
■You can analyze the number of visits to each area by foreigners, broken down by time of day.
■You can aggregate and analyze heatmaps of visitor routes (movement paths) by area.
■You can aggregate and analyze the number of users staying in each 10km (1km) mesh.
■You can analyze the number of users staying by prefecture and by city/ward/town/village.
＜Blogwatcher Inc. Company Overview＞
・Company Name: Blogwatcher Inc.
http://www.blogwatcher.co.jp/
・Location: PMO Nihonbashi Kayabacho 4F, 3-11-10 Nihonbashi Kayabacho, Chuo-ku, Tokyo 103-0025
・Capital: 50,000,000 yen
・Established: April 2007
・Representative: Yohei Toda
・Business Overview: Provides solutions utilizing lifelog services based on user profiles, behavioral analysis based on search history, and website construction.
＜Navitime Japan Company Overview＞
・Company Name: Navitime Japan Co., Ltd.
http://corporate.navitime.co.jp/
・Location: Minami-Aoyama Tokyu Building, 3-8-38 Minami-Aoyama, Minato-ku, Tokyo 107-0062
・Capital: 90,000,000 yen
・Established: March 2000
・Representative: Keisuke Onishi
・Business Overview: Operates and develops navigation sites and apps; licenses route search engines; provides ASP services for route-enabled map distribution; conducts Business Navitime operations; offers corporate solutions; manages web media; engages in telematics; provides transportation consulting; and conducts overseas operations.
＜Jorte Company Overview＞
・Company Name: Jorte Inc.
http://www.jorte.com/jp/
・Location: Sogetsu Kaikan 10F, 7-2-21 Akasaka, Minato-ku, Tokyo 107-0052
・Capital: 400,827,000 yen
・Established: September 2000
・Representative: Goichi Shimohana
・Business Overview: Calendar service business centered around Jorte
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/0707-008982.html
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