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DENTSU SOKEN INC. 's Active Learning: How About This? Research Lab, in collaboration with Tokyo Gakugei University, will sequentially launch joint research and practical classes at six schools.
The text of the Dentsu Inc. news release distributed on July 19 is as follows.
July 19, 2016
DENTSU SOKEN INC. "Active Learning: How About This?" Laboratory
Collaborates with Tokyo Gakugei University to Successively Launch Joint Research and Practical Classes at Six Schools
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) has established the 'Active Learning: How About This? Research Institute' (founded October 2015, http://dii.dentsu.jp/activelearning/ ) to systematize methodologies for nurturing next-generation talent and support educational institutions nationwide. This institute will collaborate with the Masayuki Kobayashi Laboratory at Tokyo Gakugei University to sequentially conduct joint research and practical classes at six schools.
The three schools selected for the first phase of joint research in 2016 are: Hachioji Municipal Nibukata Elementary School, Chuo Municipal Akashi Elementary School, and Tokyo Metropolitan Tama Science and Technology High School. The three schools selected for practical implementation are: Osaka Prefectural Kanaoka High School, Kanagawa Prefectural Motoishikawa High School, and Takasaki University of Commerce.
In each research and practice initiative, Dentsu Inc. will explore diverse teaching styles and research approaches based on its expertise and know-how in ideation and planning methods, cultivated through its advertising business and unique social contribution activities. The curriculum and research/development projects promoted at the six schools will be produced by Dentsu Inc. under the supervision of the Kobayashi Laboratory.
Activities to present research findings and share practical methods are also planned for early 2017.
The specific collaborative research and practical class content at each school is as follows.
<Joint Research Content>
■Hachioji Municipal Nibukata Elementary School
How can we spark students' interest in lessons, boost their motivation, and guide them toward self-directed learning? Focusing on techniques for lesson "introductions" and devising "goals" that help students personalize learned knowledge, we are exploring methods for teachers to plan lessons in advance, adding to existing lesson plans.
■Chuo City Akashi Elementary School
We will engage in research on "collaborative learning lessons." This begins by revising how we conduct research discussions: each teacher writes the strengths and weaknesses of today's lesson on sticky notes and posts them on a large sheet of paper. Then, both veteran and new teachers share their opinions on equal footing, reflecting these insights into the next lesson plan. We will put into practice the principle that "When teachers change, lessons change."
■Tokyo Metropolitan Tama Science and Technology High School
Designated as a Super Science High School (SSH) by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) for its advanced science and mathematics education. We will discuss various issues arising in the classroom one by one, distinguishing ourselves from existing lessons focused solely on knowledge mastery. Through this new teaching style, we will conduct new research on changes in the teacher's role and position, as well as methods for evaluating outcomes.
<Practical Class Content>
■Osaka Prefectural Kanaoka High School
Leading other schools, we have been conducting a collaborative class titled "Explore Q: 'Unusual Lessons'" within the integrated studies framework since April 2016. The target group is 362 second-year students. Assuming they are employees of the fictional "Dentsu Inc. Kanaoka High School Branch?", we conduct classes in creativity, ideation, and marketing tailored to the class needs for communication and problem-solving. This will continue into the second semester.
■Kanagawa Prefectural Motoishikawa High School
Starting in the 2017 academic year, a new elective subject titled "Entrepreneurship" will be introduced for second-year students. This practical course will develop skills for identifying and solving problems. The Institute will leverage its expertise in corporate marketing support and service development to assist with theme setting, provide practical field opportunities, and offer project management support.
■Takasaki University of Commerce
To nurture unconventional, future-ready youth, Takasaki University of Commerce participates as one of four companies in the industry-academia collaboration project "3.5 Arrows," jointly implemented with three corporations (Adobe Systems Inc., Rakuten, Inc., Dentsu Inc.). We are jointly researching methods of self-analysis and self-discovery that serve as catalysts for students' fulfilling lives, rather than merely tools for job hunting. A joint class on "The World's First Method of Self-Discovery" is scheduled for September 2nd and 3rd.
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