The Emmy Awards, hosted by the Academy of Television Arts & Sciences and considered the pinnacle of the U.S. broadcasting industry, announced the five nominees for the "Outstanding Commercial" category. (Click each image to view the video on the official website)
Ad Council "Love Has No Labels" (R/GA)
On Valentine's Day, large X-ray screens were installed throughout the city. The displays showed affectionate couples embracing or holding hands from behind, depicted as skeletons. Eventually, the couples emerged from behind the screens, revealing their identities to cheers from the audience... This expressed that love transcends gender, nationality, religion, disability, and age.
Honda "Paper" (RPA)
Directed by PES, the globally acclaimed stop-motion film creator, this intricate paper work symbolizes Honda's journey of realizing "dreams" since it began manufacturing its first motorcycle in 1949.
Gatorade "Dear Peyton" (TBWA/Chiat/Day, L.A.)
Commemorating the retirement of American football legend Peyton Manning, mentors, family, and former teammates reflect on their lives and their bonds with Manning by quoting letters they once received from him.
Google "Year in Search 2015" (72andSunny)
"The words we search for tell the story of who we are"— "How can we help refugees?" "Is gender identity disorder innate?" "Why was the embargo imposed on Cuba?"... Alongside the most searched terms, it revisits the epoch-making moments of 2015, set to the speech of Olympic medalist Caitlyn Jenner, who publicly revealed her gender identity disorder.
Snickers "Marilyn" (BBDO New York)
With the tagline "When you're hungry, you're not you," Willem Dafoe transforms into Marilyn Monroe the moment he bites into a Snickers bar. The ad aired during the Super Bowl and became a major talking point.
The Grand Prix winner will be announced at the awards ceremony on September 17.