Philippines★Father who sent Facebook friend request to gay son—the outcome. Smart Communications' "courageous" video sparks emotion.

In the Philippines, where over 80% of the population is Catholic and conservative tendencies are often observed, a video breaking down barriers of prejudice against the LGBT community is gaining attention for its moving message.

The new ad video "Break down barriers and welcome change!" by Smart Communications, the Philippines' largest mobile carrier, centers on a young man troubled when his father sends a friend request to his Facebook account, which features numerous affectionate photos with his boyfriend. As the young man repeatedly reviews his timeline, hesitating to press the accept button, his impatient father urges him... Produced by Dentsu Inc. Jamie Saifu, a creative agency under Dentsu Aegis Network.

Finally making up his mind, the young man clicks "Accept" and sends his father a message: "Dad, I accepted." Shortly after, his father replies: "Me too, son." The tagline is "Break Barriers for New Beginnings." Click the image to watch the video on the official website.

Since its release on July 2nd, it has recorded 2.7 million views as of the end of July. The numerous comments received are overwhelmingly positive, such as "Very powerful and beautiful," "You absolutely cannot skip this ad," and "Well done!"