Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
2016 Clio Awards Announcement: Introducing All Gold-Winning Works from the Dentsu Group
The winners of the Gold, Silver, and Bronze awards at the CLIO Awards 2016, one of the world's most prestigious international advertising awards, have been announced. Of the 10 Gold award winners in the Asia region, 5 were from the Dentsu Group. The Grand Prix winner will be selected from the Gold award winners and announced at the awards ceremony in New York on September 28. The five Dentsu Group works that won Gold awards this time are as follows.
Brand Design (Direct Marketing) Gold Award
Green Ribbon Project Executive Committee "Second Life Toys ~Toy Transplant Surgery~" (Dentsu Inc.)
The shortage of pediatric donors is a universal problem. It is particularly pronounced in Japan. According to Misa Kase of the Green Ribbon Project, there are 14,000 people registered and waiting for transplants in Japan. Of those, only 300, or 2%, receive organ donations each year, which is extremely low compared to the rest of the world.
"Second Life Toys ~Toy Transplant Surgery~" is part of the "Green Ribbon Campaign" aimed at promoting and raising awareness of transplant medicine. It is a new initiative that encourages understanding and interest in actual organ transplants by repairing broken toys through "transplant surgery" and bringing them back to life, with the goal of saving as many lives as possible.
The campaign recruits stuffed animals that are no longer played with as "donors" and "transplants" necessary parts into broken stuffed animals. The revived toys become symbols of "transplants that connect lives through cooperation," creating joy for both the donors and the recipients of the toys through a simulated transplant experience. "Using toys as a motif makes it very easy to understand that it's not just about filling gaps, but about regenerating something better," says Mr. Kase.
Brand Design Category (Packaging) Gold Award
Panasonic "Life is electric" (Dentsu Inc.)
It visually represents electricity, something we usually take for granted. The promotional video depicts charging 21 nickel-metal hydride rechargeable batteries, "eneloop," using electricity generated by the movements of cute hamsters, children playing in a park, and energetic cheerleaders. It also won Silver in the Brand Design/Catalog category.
Brand Design Category (Poster) Gold Award
TV Tokyo "WORLD TABLE TENNIS CHAMPIONSHIPS 2015"
Focusing solely on table tennis equipment, the design dramatically captures the theme of the "instant" in the fastest ball sport, table tennis, by structurally framing the subject. It conveys the stoicism inherent in table tennis and the tension of the sport. The goal is to spark interest in table tennis and encourage a wider, broader audience to watch the World Table Tennis Championships television broadcast. Furthermore, it aims to refresh the image of table tennis itself, with an eye toward expanding the number of players and increasing its popularity.
Print Category (Print) Gold Award
Regional Environmental Awareness Cameron Highlands "Grandfather" (Dentsu Inc. Singapore)
This piece sounds the alarm that excessive deforestation in Malaysia's Cameron Highlands causes flooding. The brown vortex threatening to swallow the old man holding his granddaughter evokes the rings of a tree trunk. The copy urges that if deforestation isn't stopped now, 150 million people will be at risk of disease outbreaks caused by flooding. In addition to winning Gold in both the Print Technique/Art Direction category and the Outdoor/Poster category, it also received Bronze in the Outdoor/Poster category.
Print Technique (Art Direction) Gold Award
Regional Environmental Awareness Cameron Highlands "Boy" (Dentsu Inc. Singapore)
Part of the same series as "Grandfather" above. A puppy sits on the boy's head. The copy urges that unless deforestation stops now, 760 million people could lose their homes to flooding.
Was this article helpful?
Share this article
