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Dentsu Inc. Forms Business Alliance with Global Design Firm "Frog Design" ― Expanding Design-Driven Business Growth and Innovation Support Services ―
The text of the Dentsu Inc. news release distributed on November 18 is as follows.
November 18, 2016
Dentsu Inc. Forms Business Alliance with Global Design Firm "Frog Design"
― Expanding Design-Driven Business Growth and Innovation Support Services ―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) has entered into a business alliance with Frog Design Inc. (Headquarters: San Francisco, USA; CEO: Harry West; hereinafter "Frog Design"), one of the world's leading design firms, to expand corporate innovation and business support through design in the domestic market.
Frog Design Inc. is one of the world's largest design firms, with studios in 11 cities globally, supporting innovation through design worldwide. Through this business alliance, Dentsu Inc. will combine its communication expertise with Frog Design Inc.'s design capabilities. Together, they will conduct research and development and awareness activities on design-driven innovation methodologies and communication applications to support the business growth and innovation of Japanese companies.
Details of the business alliance and Frog Design's company overview are as follows.
<Details of the Business Partnership>
・Supporting corporate innovation and business development through design processes
・Research and development of design processes and awareness-raising activities
・Application of design processes to advertising and marketing communications
etc.
＜Frog Design Company Overview＞
Company Name: Frog Design Inc.
URL:http://www.frogdesign.com/
Location: San Francisco, California, USA
Representative: Harry West (CEO)
Established: 1969
Business Description: Providing corporate innovation support through design consulting
<Comment from Harry West, CEO of Frog Design>
We are delighted to offer services for customer experience design and growth strategies in the Japanese market. Together with our partner Dentsu Inc., we will deliver world-class services in strategy, design, technology, and marketing to our Japanese clients.
Frog Design is a company that provides global design and strategy. We help companies and organizations achieve large-scale transformation by building systems that connect brands, products, services, and consumers. We believe that combining Dentsu Inc.'s expertise and know-how in the communications field, along with its knowledge of the Japanese market, with Frog Design's tools and skills will enable us to provide Japanese companies aiming for growth with exceptional customer experiences and unparalleled value.
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