The text of the Dentsu Inc. news release distributed on November 29 is as follows.
November 29, 2016
Dentsu Inc. and Isetan Mitsukoshi Holdings establish joint venture "D Sports Merchandising Co., Ltd." to plan, manufacture, and sell merchandise related to various sports competitions; operations commence December 1
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii) and Isetan Mitsukoshi Holdings Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Hiroshi Onishi) have established a joint venture company, D Sports Merchandising Co., Ltd., to plan, manufacture, and sell merchandise related to various sports organizations and competitions, as well as to conduct licensing business for these. The company will commence operations on December 1.
Leveraging Dentsu Inc.'s expertise in supporting sports organizations' marketing activities and Isetan Mitsukoshi's product planning and sales capabilities, D Sports Merchandising Co., Ltd. will pursue business opportunities in the promising field of sports merchandising.
Specifically, the company will focus on merchandising sales and promotional items utilizing the intellectual property rights (such as logos and mascots) of sports organizations and events, as well as planning licensed products and supplying high-quality goods, through ongoing discussions and negotiations with various sports events and organizations.
The new company overview is as follows.
＜New Company Overview＞
・Company Name: D Sports Merchandising Co., Ltd.
・Location: 5F, Ishii Building, 1-16-8 Toranomon, Minato-ku, Tokyo
・Capital: 400 million yen
・Shareholding Ratio: Dentsu Inc. 85.1%, Isetan Mitsukoshi Holdings Ltd. 14.9%
・Representative: President and CEO Toru Yamada (currently Deputy Director, Dentsu Sports Division)
・Date Established: October 18, 2016
・Start of Operations: December 1, 2016
・Business Activities: Planning, manufacturing, and sales of merchandise related to various sports organizations and competitions; licensing business, merchandising business, sales promotion business, and marketing business
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/1129-009089.html
