Dentsu Group Makes Its Presence Felt at the Agency of the Year Awards in Asia

At the 23rd Agency of the Year Awards hosted by the major advertising industry magazine Campaign Asia-Pacific (APAC), Dentsu Inc. was honored as Creative Agency of the Year (Southeast Asia region) and Digital Agency of the Year (Greater China region). Additionally, Isobar won Digital Network of the Year (APAC region) for the fifth time in the past six years, marking its third consecutive win. (its fifth win in the past six years) and Digital Network of the Year (APAC-wide).

Unlike traditional advertising awards, this prize comprehensively evaluates and honors agencies based on performance, growth potential, innovation, quality of work, and contributions to the advertising industry. Client marketers serve as judges. Categories include Creative, Digital, Media, and others, with awards given both across the entire APAC region and at country/regional levels.

The Dentsu Group won 39 awards in this competition. Notably, Dentsu Media Thailand achieved the remarkable feat of being selected as Thailand's Agency of the Year not only in the Media category but also in the Creative category. The company provides diverse services by having specialized teams in areas such as creative content, communication design, digital experience, business intelligence, and category insights. It was recognized for transforming beyond the traditional media agency framework into a "one-stop solution agency" and for its advanced approach that leverages the latest technology to stay ahead of the rapid changes of the times. Additionally, Dentsu Inc. HIMY Saifu in the Philippines was named Creative Agency of the Year in the country and also won a Bronze Award in the Digital category. It was recognized for driving company-wide digitalization through thorough investment in people and innovative initiatives, achieving a high level of integration between creativity and technology.

Isobar, named Digital Network of the Year for the APAC region, is a global digital marketing agency with over 4,500 staff across approximately 70 offices in 44 countries and regions worldwide. It received a total of 18 awards, including being named Digital Agency of the Year in China, India, Hong Kong, and Malaysia.

For details, please visit the Campaign Asia-Pacific website. (http://www.campaignasia.com/article/2016-agency-of-the-year-awards/431450 )