Kids Revolution

I'm still occasionally surprised by what happens in this country.
Compared to other Southeast Asian countries, Vietnam's advertising market
still relatively new. The first foreign advertising agency received its business license
in 1998 (the government lifted the advertising ban in 1990).
This fact makes Vietnam a very interesting place right now.
Why?
Before answering that question, let's take a bird's-eye view of what's happening in the advertising world.
Let's take a bird's-eye view. Our world is
is in the midst of a digital revolution. The barriers between specialized fields are lowering,
and seem to be disappearing altogether.
an exciting era has arrived.
This revolution is unfolding in a country
brought to this country, where the advertising business had only just begun in earnest.
It's like handing a magic wand to kids at the age where everything is fascinating.
with a magic wand. Vietnam is eagerly
trends and technology. In any big city, you can find Wi-Fi
offers Wi-Fi.
are everywhere.
Vietnamese versions of "Gangnam Style" and "Harlem Shake"
were released on video sites a few months ago and spread by word of mouth.
Some brands have already cleverly capitalized on this phenomenon
have already cleverly capitalized on these trends.
According to a 2011 Nielsen international survey,
television remains the king of media in Vietnam.
Meanwhile, 40-50% of Vietnamese respondents said they were influenced by online ads in some way.
were 40-50%. In other Southeast Asian countries,
the figure was 19%.
We are witnessing the birth of an advertising industry
right here in this country.
The newborn continues to thrive and grow,
and has now grown into a kid equipped with cool tools and technology.
The greatest role for us, Vietnam's advertising agencies,
is to help them maximize the tools they've acquired.
I believe that is our greatest role.
Now you understand why I'm so excited to be in Vietnam,
is now clear to you all.