The latest generation of technology is here.

When it comes to technology, it's common sense today to immediately associate it with young people. But in the Philippines where I live, there's another group gradually embracing shiny, cool, high-tech things. It's the older generation. Grandpas, grandmas, retirees, seniors—surprisingly, they're trying to keep up with tech trends. They carry tablets, use the internet, enjoy social media, and are hooked on mobile games.

It's an era where new tech emerges like a daily special. I'm amazed at how much the elderly know about Skype, iPads, and such. I tried asking a few grandpas and grandmas about their shiny "new toys." Their answers were eye-opening.

"Oh, this iPad? My son gave it to me. He bought himself the latest model, so he didn't need this one anymore." Another senior said, "I use this tablet to talk to my daughter who's a nurse in New York. It saves me a fortune on international calls." An elderly gentleman told me, "Ever since my son installed games, I've been hooked. Plus, he downloads photos of my grandchildren for me. Whenever I want to see their faces, I just open the tablet like this."

While young Filipinos are always chasing the latest gadgets, it seems there are benefits for their parents' generation too.

"They want to stay connected with their loved ones." Especially if those loved ones live abroad. That desire is what motivates older people to embrace technology. Of course, their children's generation has been comfortable with such technology for ages.

Recently, when I stopped by an electronics store, I saw elderly people completely absorbed in gadgets. I couldn't help but smile at the sight. They were agonizing over whether to get a cover for their iPad featuring the popular character Angry Birds or Candy Crush.

(Supervised by: Dentsu Inc. Aegis Network Business Division)