Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
DENTSU SOKEN INC. publishes "Information Media White Paper 2017," with digital edition also available.
Dentsu Inc. released the "Information Media White Paper 2017" through Diamond Inc. on February 16th. On the same day, the digital edition will be sold simultaneously through ten major e-book retailers. The editors are the "Media Innovation Research Department of DENTSU SOKEN INC.," which also serializes Insight Memos and Shiodome Media Researcher Commentaries on this Web Dentsu News.
Purchase the book and find details here. Orders are also accepted on the DENTSU SOKEN INC. website.
A4 size, 274 pages, ¥16,000 + tax, ISBN 978-4-478-10175-9
● Digital Edition 'Information Media White Paper 2017'
Release Date: February 16, ¥9,800 + tax
Feature I, titled "The Future of Video Services," introduces the reality of visual communication using video, which is becoming increasingly active, particularly among the smartphone-native generation. It provides an overview of the history of video services through a "Chronology of Video in Japan" from 1890 to 2020 and examines the present and future of video based on original research and analysis.
Feature Section II, titled "New Media Trends," provides detailed explanations of key media topics to watch from 2016 to 2017.
Furthermore, the information media industry is divided into 13 sectors: newspapers, publishing, music, motion pictures/video software, animation, games, radio/television, satellite broadcasting/cable TV, telecommunications, online services, advertising, mail order, and events. Industry trends are explained using detailed data and graphs.
Was this article helpful?
Share this article
