Video content is entering a new realm on mobile.

The Mobile World Congress (MWC), one of the world's largest mobile industry exhibitions, was held in Barcelona, Spain, from February 27 to March 2. In this series, I have explained five key insights I gained from this event.

The final insight is that video content is gaining attention as a new frontier in mobile.

Content, especially video content, was an unmissable topic at MWC. The fact that Netflix CEO Reed Hastings was the closing keynote speaker on the first day underscores how closely this new era of content marketing is intertwined with the mobile industry. Low-quality content is, of course, out of the question. Whether it's a 15-second social video, a 10-minute mobile episode, or a Netflix epic series, high-quality content that users actually want to watch is what matters. This approach aligns perfectly with the work of DAN's The StoryLab, which creates and distributes premium entertainment content.

While not necessarily "new" news, the fact that this topic was being discussed at the conference felt fresh. The shift from broadcast to personal experiences was clearly a key message, but Mark Lavallee, Interactive News Editor at The New York Times, made an even more pointed comment: "If you’re not Facebook, Google or Snapchat, you’re a niche advertising business."

Eric Xu, Rotating CEO and Vice Chairman of Chinese ICT company Huawei, emphasized that video is a key driver of customer engagement and loyalty. He also noted the growing importance of audiences with global tastes, as pointed out by Netflix CEO Reed Hastings. For example, the popular drama series "Narcos," depicting the battle between drug lords and law enforcement, was produced by French creators and stars Brazilian actors. Set in Colombia, it captivates viewers worldwide. We are at the forefront of a new era of video content. Hastings remarked, "Where will we be in 20 years? Maybe we'll be in an era where AI entertains us more than humans do!"