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Five Insights from MWC 2017 [4/5]Beyond Connectivity: Toward Cognitive Technology
The Mobile World Congress (MWC), one of the world's largest mobile industry exhibitions, was held in Barcelona, Spain, from February 27 to March 2. In this series, I will explain five key insights I gained from this event.
Part 4 focuses on personalized cognitive technology.
The Internet of Things (IoT) is no longer novel. What was intriguing at this year's MWC was the emergence of personalized cognitive technology. Cognitive technology goes beyond connectivity to create experiences tailored to each individual user. For example, Spanish automaker SEAT's exhibit demonstrated this shift with technology that creates a fully personalized driving experience. Users can save various personalized mode settings to their mobile app, whether for commuting or a leisurely weekend drive. They can customize details like lights, dashboard settings, playlists, and vehicle performance to their liking. As a result, they can enjoy driving as if they were in a completely different car, tailored to each specific situation.
One of MWC's stars was IBM Watson & Marchesa's "Cognitive dress." Displayed at New York Fashion Week, it changes hues based on the "mood" of your recent tweets—simply by logging in with your Twitter account. You can also manually change the "mood" via an iPad dashboard. Truly worthy of amazement.
Related article:
・MWC2017 kicks off with slogan "The Next Element"[2017.03.09]
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Sabrina Rodriguez
Dentsu Inc. Aegis Network
Social Media & Content Division
Global Head
To achieve Dentsu Inc. Aegis Network (DAN)'s business goal of making 100% of its business aligned with the digital economy by 2020, he is responsible for building a global social media and content strategy. He provides strategic support and toolkits to all DAN areas and brands worldwide. After extensive experience in digital and social media within the telecommunications and financial industries, he joined DAN in October 2016.
