'Copy That Gets Shared a Million Times: 4 Rules for Web Copy You Can Use Right Now' Published

The book "Copy That Gets Shared a Million Times: 4 Rules for Web Copy You Can Use Right Now" (published by Seibundo Shinkosha) was released on April 6. The author is a copywriter at Dentsu Inc., Yukio Hashiguchi. The cover and illustrations were handled by the company's art director, Gen Tanaka.

This book categorizes techniques for web copy that spreads widely without causing controversy into four rules: "Authenticity," "Surprise," "Empathy," and "Controversy," explaining them using concrete advertising examples.

In the world of communication—advertising, campaigns, and more—success now hinges on whether content gets shared. In today's world where expressing ideas concisely on Facebook and Twitter is commonplace, this book serves as a manual for copywriters and social media managers, while also being a valuable reference for everyday users who rely on social media.