Dentsu Inc.'s global network brand "Dentsu media" has been renamed and restructured as "dentsu X".

The text of the Dentsu Inc. news release distributed on June 8 is as follows.

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June 8, 2017

Dentsu Inc.'s Global Network Brand "Dentsu media" Renamed and Restructured as "dentsu X"

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million) announced that its overseas headquarters, Dentsu Aegis Network, will rename and rebrand "Dentsu media," one of the Group's ten global network brands and a media agency, to "dentsu X" (Headquarters: Minato-ku, Tokyo; Global President: Takaki Hibino) effective June 8.

dentsu X aims to realize diverse and sophisticated advertising communications with consumers that transcend the boundaries of the advertising business, responding to a market environment rapidly shifting toward consumer-led dynamics driven by the evolution of digital technology. The "X" stands for Experience, signifying the company's commitment to supporting businesses in enhancing consumer engagement.

While dentsu media primarily developed its network in the APAC (Asia-Pacific) region, the rebranded dentsu X will pursue further globalization by considering network expansion into Europe. It plans to enter major European markets within the year.

Currently, Dentsu media operates 27 offices across 15 countries worldwide, primarily in APAC.

■dentsu X Brand Logo

＜dentsu X Overview＞
Network Name: dentsu X (pronounced "Dentsu X")
Headquarters Location: 1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo (within Dentsu Inc. Headquarters)
Number of Locations: 27 offices across 15 countries worldwide
Shareholder Structure: Dentsu Inc. Aegis Network 100%
Revenue: £98.9 million (fiscal year ended December 2016)
Representative: Takaki Hibino (Global President)
Number of Employees: Approximately 1,500 worldwide
Business Description: Provides total communication services utilizing mass media, digital media, OOH (out-of-home/transportation) media, content, etc.

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0608-009311.html