Publication of '#The Psychology of Sharing: 7 Perspectives for Understanding the SNS Information Environment'

"#The Psychology of Sharing: 7 Perspectives for Understanding the SNS Information Environment" (published by Sendenkaigi) was released on October 30. The author is Akira Amano, a media researcher at Dentsu Inc.

Trim size: B6, Softcover, 384 pages, ¥1,800 + tax, ISBN: 978-488335-411-5

This book elucidates the entire process of how user-generated content—what is shared—spreads and is perceived as valuable, focusing on visual communication and examining it from seven distinct perspectives.

In this book,

・How is the use of apps being restructured amid the shift toward visual communication?

• How is the editing culture driven by young women—the primary users—evolving?

・Why are "disappearing photos and videos" and "live streaming" now becoming user benefits?

・What is the shift in search behavior from "Googling" to "hashtagging"?

・How powerful and far-reaching can the impact of "Instagrammability" be?

・How should we understand the phenomenon of simulacra that appears as a result?

・What measures should be taken in such an information environment?

These and other questions are examined in depth.

The author has infused this book with insights that transcend various fields—including media research, marketing, sociology, media philosophy, and digital business—and hopes it will be widely read and cherished for years to come.

This book is recommended for those facing challenges such as the following.

• Want to understand current trends in SNS and future topics.

• At the same time, you want to acquire a framework of thinking that stands the test of time.

□I want to understand new forms of information behavior, particularly among younger generations.

□ I want to know which SNS platforms to engage with and how to effectively manage them.

□We want to understand not just the "What" and "How," but also the "Why" level—the realm of why something is trending.

□I want to read analyses examining why things get shared and the essence of sharing itself.

□While marketing is essential, I want to gain perspectives for thinking from a more sociological, media research viewpoint.

□I want to learn campaign case studies linked to theory.