Dentsu Inc. forms capital and business alliance with unerry, operator of Japan's largest-scale beacon network

The text of the Dentsu Inc. news release distributed on March 28 is as follows.

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March 28, 2018

Dentsu Inc. Forms Capital and Business Alliance with unerry, Operator of Japan's Largest Beacon Network

― Accelerating Location-Based Marketing Through Integration with GroundTruth Technology ―

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) has formed a capital and business alliance with unerry Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Hidetoshi Uchiyama), which operates one of Japan's largest beacon networks. By integrating GroundTruth Inc. (hereinafter "GT"), with which we recently formed a capital and business alliance, and its world-leading location-based marketing platform with unerry's beacon network, we will realize more precise and effective location-based marketing.

Beacons are devices installed in locations such as streets and stores that emit weak signals. They enable the delivery of location-based messages to compatible smartphones based on the signal's position. Beyond accurately pinpointing location down to a few meters, they can also measure vertical information—such as underground locations or building floors—which GPS struggles to detect. Utilizing patented beacon technology with these features, Unery operates the "Beacon Bank," a network of 560,000 beacons nationwide.

For example, by integrating with GT's platform, it can deliver advertisements or coupons to smartphone apps being viewed by target demographics near a commercial facility's nearest station or by those who have previously visited that facility. Furthermore, utilizing Unery's beacon data enables the issuance of coupons specific to each floor within a commercial facility and the measurement of store visits on a per-sales-floor basis.

Moving forward, to further strengthen our "People Driven Marketing" approach centered on "people," we will accelerate partnerships with companies like Unerry, which possess unique strengths in location data, in addition to GT's existing data. This will enable us to deliver world-class location-based marketing domestically.

＜unerry Company Overview＞
・Company Name: unerry Inc.
　 https://www.unerry.co.jp/
・Location: Chiyoda-ku, Tokyo
・Representative: Hidetoshi Uchiyama
・Established: August 2015
・Capital: 139 million yen
・Business Activities: Operation of the offline behavioral data platform "Beacon Bank," big data analysis and strategic consulting, planning and operation of loyalty programs, etc.

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0328-009503.html