Facebook began testing video ads on December 17.
They appear in users' News Feeds and start playing automatically. The first ad was a trailer for the movie "Divergent."
They autoplay without sound; clicking or tapping enables audio.
Facebook categorizes users into four target segments based on gender and age (30+ and under 30), offering ad space at $1 million per segment per day. Covering all four segments costs $2.4 million.
Explanatory blog (with video) → http://on.fb.me/19R9rEi
Details on AdAge → http://bit.ly/1bcOdk6
Facebook Launches Video Ads With Movie Promo For 'Divergent'
Social Net Pitches For TV Dollars With 'Sight, Sound and Motion'
Published: December 17, 2013
