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US-based ★ Mobile ad spending doubles this year
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U.S. Digital Advertising Expenditure Forecast Table |
According to eMarketer, U.S. mobile advertising spending this year will double from last year to $9.6 billion, and is projected to increase by another $5 billion next year.
Meanwhile, desktop advertising growth will remain limited to a 1.7% increase. With overall digital advertising spending growing by 15.7%, it is clear that mobile's growth has been the driving force.
According to eMarketer's August report, U.S. adults now spend 19.4% of their time on mobile devices, compared to 19.2% on computers, marking the first time mobile usage has surpassed computer usage.
Details at AdAge→ http://bit.ly/1gCBXBf
Mobile-Ad Revenue Explodes, Finally
Set to More Than Double, While Desktop-Ad Spending Rises an Anemic 1.7%
Published: December 16, 2013
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