Share your Heisei memories on Twitter! Trainjack too!! #Let'sTalkAboutHeisei Campaign underway
Twitter Japan is running the "#Let'sTalkAboutHeisei Campaign" (in cooperation with Kyodo News and Shogakukan's DIME Trend Awards) until May 31st, allowing users to look back and enjoy events from the Heisei era.
On April 30, the Heisei era draws to a close. Over its turbulent 30-plus years, each person likely has their own memories. Twitter is providing a limited-time site, "#Let'sTalkAboutHeisei," designed to spark conversations where users tweet about Heisei events and share their recollections.
Launched on March 28 (accessible until May 31 via smartphone or PC), the limited-time site features a "Keyword Timeline" listing events symbolic of the Heisei era. It includes 140 keywords, such as products and buzzwords that won the DIME Trend Awards over the years, and incidents emblematic of the era.
When users tap a keyword, they can search for tweets using the two hashtags "#Let'sTalkAboutHeisei #(tapped keyword)". Tapping "Talk About This Topic" then takes them to a tweet creation screen with "#Let'sTalkAboutHeisei #(tapped keyword)" already included, making it easy to post with the hashtag.
Starting April 15th, train jacking campaigns using hanging posters and other materials are being conducted on railway lines in five major cities nationwide, based on the submitted tweets (until April 30th).
The hanging posters feature the campaign copy: "We talked together. We laughed together. We debated together. We connected together. Everyone's 'now' was the Heisei era. Let's talk about our 'now' in Reiwa too." They also showcase some of the campaign keywords, photos, and tweets. Furthermore, special hanging posters featuring life-size, photorealistic prints of objects symbolizing the Heisei era are capturing passengers' attention.
The routes displaying these posters are as follows.
East Japan Railway Company: Chuo/Sobu Local Line
Tokyo Metro Ginza Line / Marunouchi Line
Tokyo Metropolitan Bureau of Transportation: Oedo Line
Tokyu Corporation: Toyoko Line, Den-en-toshi Line
Seibu Railway: Ikebukuro Line, Shinjuku Line
West Japan Railway Company (JR West) Osaka Loop Line
Nagoya Municipal Transportation Bureau (Nagoya Municipal Subway)
Kyushu Railway Company (Fukuoka Area)
Hokkaido Railway Company J-Liner
Details for the "#Let's Talk About the Heisei Era Campaign" can be found on thelimited-time website and official blog.
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