Art Moves from Cultivation to Practical Application: "Art in Business: The Power of Art That Works for Business" Now Available

The book " Art in Business: The Power of Art That Works for Business" (published by Yuhikaku), authored by Dentsu Inc.'s project team " Art Circuit " which supports business creation incorporating art power, was released on December 17.

214 pages, ¥2,000 + tax, ISBN 978-4-641-16558-8

The book defines "Art in Business" as "incorporating art into business." It proposes that each business professional infuse their work with "art power" (problem-posing ability/imagination/practical ability/co-creation ability). This approach challenges conventional business practices, brings diverse "art effects" (branding/innovation/organizational revitalization/vision creation) to business, and ultimately transforms organizations and society through business.

Now, as art is being introduced into business settings as a source of unprecedented ideas and concepts, and as a catalyst for change, yielding tangible results, this book introduces the transformations art brings to business. From the history of Art in Business to the latest case studies, quantitative effect verification, foundational knowledge of contemporary art, and practical methods, this book distills the essence of "Art in Business." It serves as a standard reference, offering various guidelines and insights on how to engage with art and implement it authentically.

■Table of Contents
Part 1: What is Art in Business?
　Chapter 1: The Mechanics of Art in Business
　Chapter 2: Branding with Art
　Chapter 3: Driving Innovation with Art
　Chapter 4: Revitalizing Organizations with Art
　Chapter 5: Envisioning Vision Through Art
　Chapter 6: Entering the Era of Art in Business
Part 2: Theoretical Background and Practical Methods for Art in Business
　Chapter 7: What Is Art?
　Chapter 8: Is Art in Business Effective?
　Chapter 9: Practical Methods for Art in Business
　Chapter 10: Art in Business Shapes the Future
 

【About the Author】
Hiroyasu Wakabayashi (Creative Director, Dentsu Inc.)
Hiroshi Onishi (Associate Professor, Faculty of Business Administration, Tokyo University of Science)
Yuki Wasano (Art Communicator/Physician)
Takuma Uehara (Planner, Dentsu Inc.)
Nariaki Higashi (Copywriter, Dentsu Inc.)

■Official "Art Circuit" Website Here