Yukio Hashiguchi's "Word Diet: The Ultimate Writing Technique That Transforms Emails, Proposals, and Job Hunting" Now Available

Dentsu Inc. copywriter Yukio Hashiguchi's book " Word Diet: The Ultimate Writing Technique That Transforms Emails, Proposals, and Job Hunting " (Sendenkaigi) has been released.

Published by Sendenkaigi, 215 pages, ¥1,500 + tax, ISBN 978-4-88335-480-1

This book focuses on the root cause of hard-to-read writing: "writing too much." The author, a copywriter, introduces methods to trim the fat from your words and write more readable text. It's highly recommended for business professionals and job-hunting students struggling with issues like "I want to write easier-to-read proposals and emails" or "I want to write an entry sheet that leaves an impression on HR managers."

Author Hashiguchi states: "Long, convoluted, and hard-to-understand business writing is the norm. That's why I recommend 'Word Diet' to you. Anyone can start practicing it immediately. You'll be able to write readable proposals and emails much faster than before. Communication will become smoother, ideas will get approved more easily, and your win rate in competitive presentations will dramatically increase. This book includes numerous examples you can emulate. I've also documented every skill I know as a copywriter—from generating copy and ideas to writing body copy. It should become a powerful ally for you."

[Main Table of Contents]
Chapter 1: Why Your Emails, Proposals, and Application Forms Are Hard to Read
Chapter 2: Write Concise with Word Diet
Chapter 3: Let's Actually Try Word Diet
Chapter 4: How to Write Compelling Copy
Chapter 5: Word Diet Case Study: "This Is What 'Easy to Read' Means"
*Also includes a special interview with Mr. Yasunobu Tanaka (Youth Unemployment Specialist): "You Can Become Interesting at Any Age."

【Author Profile】
Yukio Hashiguchi
Copywriter at Dentsu Inc. Member of TCC. Recipient of numerous awards including the Galaxy Award, Good Design Award, ACC Gold Award, and Spikes Asia. Recent notable works include the SKY PerfecTV! Sakai Councilman Campaign, the 25th Anniversary Video "Oni Hee" for the manga Onihei Hankachō, ANA, and FRISK. Hobbies include watching movies and foreign TV dramas.