Comprehensive Glossary of Digital Marketing Terms from Basics to Latest Trends: "Digitan" Digital Marketing Vocabulary Book Now Available (Video Included)
Dentsu Digital Inc.'s planned publication, " Digitan: Digital Marketing Vocabulary Guide - 365 Essential Terms Explained Visually " (published by Shoeisha), was released on January 22.
While many people find the frequent specialized terms in digital marketing work—often abbreviations or katakana words—challenging, there is currently a lack of learning materials that focus on vocabulary for efficient study. This book leverages the expertise of Dentsu Digital Inc., which provides integrated solutions across all digital marketing domains. It compiles terms spanning digital advertising, solutions, and the industry itself, covering marketing comprehensively. It comprehensively covers terminology from fundamentals to the latest developments, catering to everyone involved in digital marketing.
Key Features of This Book
・Simple explanations of frequently used digital marketing terms
・Illustrations alone help you grasp concepts
・Follows up on the differences in meaning between similar words and how to use them appropriately
・Includes an index for easy word and synonym lookup
・Includes English terms, useful for reading overseas sites or business trips
【About the Author】
■Author: Ryota Murayama
VOYAGE GROUP, Inc.
Head of the President's Office
Joined Dentsu Inc. in 2010. Engaged in planning and operations for performance-based advertising, responsible for building Dentsu PMP (Private Marketplace) and developing solutions for digital advertising × branding. Seconded to Dentsu Digital Inc. in 2018, also focusing on advantification initiatives in digital ad delivery. Responsible for supporting PR activities conducted by the Ad Verification Promotion Council and developing services such as "Premium View In-Stream Video Ads," "Premium Audio Ads," and "Premium DOOH Ads." Also exploring new business development in advertising leveraging blockchain technology through the "Dentsu Inc. Blockchain Community." Assumed current position at VOYAGE GROUP in March 2019.
■Illustrator: Kentaro Itonori
Dentsu Digital Inc.
Advanced Creative Center, Art Director
Joined Dentsu Inc. in 2001. Seconded to Dentsu Digital Inc. in 2018 to study digital advertising. As an Art Director, he has created various advertisements while also designing characters such as "Ponta" for the Ponta point service, "Nanana" for TV Tokyo, and "Mr. ETC" for Metropolitan Expressway Company Limited. He also has a wide range of activities outside advertising, including a manga serialization "Kimezo's Clichés Won't Cut It" in the free paper R25 and art direction for the punk rock band "Wasureran'nee yo".
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