Using data as a "buffer," creating collaborative relationships that generate new value

We live in an era of profound change across all industries. An era where the future is unpredictable.
Even within the advertising industry, various new job roles are emerging.

This time, we introduce the "Business Producer" role, a position gaining attention within the Dentsu Group.
How can we enrich our clients' businesses? Each of them tackles this challenge in their own way, using every trick in the book.
We asked them about their work and the future they aim to create.

In the sixth installment of this series, we introduce Takashi Uozumi.

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Creating new solutions through collaborative partnerships

I support "digital transformation" – using digital technology to transform companies, businesses, and organizations. If I had to identify my particular strength within this, it would be building collaborative relationships between companies and creating new solutions. Often, this involves effectively combining each company's strengths or compensating for their weaknesses to create new solutions.

For example, about five years ago, I managed a collaboration project between a major IT vendor and Dentsu Inc. As big data utilization became crucial, the partner company handled the "how" – mastering data usage – while we focused on the "what" – determining what value to provide to society and consumers from that data.

When forming collaborative relationships, I believe my unique strength lies in "making data the 'glue'." While data utilization is crucial in today's business, the data held by each company is often fragmented. With the consent of the data providers, we connect these disparate data sets to create valuable services for society and consumers. Producing this integration is my strength.
　
Furthermore, even within companies, data has typically been siloed across departments. We have also begun initiatives to support the integration of this data.

For example, linking CRM (Customer Relationship Management) data held separately by marketing and sales departments deepens customer understanding, enabling sales staff to provide better customer service. It also increases operational efficiency, which in some industries contributes to solving the social issue of labor shortages.

Our goal is "providing better experiences for society and consumers."

In collaborative relationships, what matters most is prioritizing "the partner's benefit" over "our own profit," and setting the goal as "providing better experiences for society and consumers" to work together toward a larger objective. We keep this in mind, and our job is to "create the right atmosphere" to foster such positive relationships.

Our consulting stance is to consider what we should do to improve society and provide good experiences for people. Dentsu Inc.'s strength lies in our ability to actually create content and ensure it reaches people effectively. Furthermore, to generate greater value, we build ecosystems with external companies, such as through collaborative partnerships, rather than operating solely within our own company. This is our unique value proposition and is also what makes our work deeply rewarding.