"The Power of Small Talk: How to Create 'Interesting Stories' That Spark Conversations with Anyone" Now Available

Dentsu Inc. marketing planner Rippei Honma's book, " The Power of Small Talk: How to Create 'Interesting Stories' That Spark Conversations with Anyone " (published by Kizuna Publishing), was released on June 27.
This book is a compilation of "small talk know-how" anyone can use, based on the author's observations and analysis of "small talk masters" dubbed "communication powerhouses," drawn from his daily interactions with many advertising industry professionals.

Kizuna Publishing, 240 pages, ¥1,500 + tax, ISBN 978-4-86663-106-6

The author believes that as remote work and online gatherings become more common, reducing opportunities for real-life communication, the importance of connecting with people through small talk has grown. The book provides concrete explanations, using rich examples, illustrations, and charts, covering everything from basic conversational techniques like the "mindset" and "timing" of small talk to how to create "small talk topics" that make the other person think "this is interesting."

Dr. Shion Kabasawa, author of the bestseller "Output Mastery" (published by Sanctuary Publishing) and a psychiatrist, highly praises the book, stating, "The 'Strategic Small Talk Manual,' which explains conversation techniques that resonate with others using 'theory' and 'logic,' has finally arrived."

Table of Contents
Chapter 1: The "Mindset" of Small Talk Cherished by "Small Talk Masters"
Chapter 2: The "Timing" of Small Talk: Reading the Room to Captivate Your Audience
Chapter 3: The "Technique" of Small Talk: Capturing Interest in the "First Five Seconds"
Chapter 4: The "Content" (Topics) That Makes People Think "That's Interesting!"
Chapter 5: "Branding" (Character) in Small Talk: Boosting Your Reputation
 

【Author's Comment】
"The Person Who Gets Clients to Buy Them Souvenirs"
"The Person Who Calls the Other Person by Name Before Receiving Their Business Card"
This book features many people I've worked with—people who are good at their jobs, people who resonate with clients.
"Why does their way of speaking draw people in?"
"Why are their stories so interesting?"
I couldn't find a book explaining why, even after searching bookstores, so I decided to write it myself. I hope you'll enjoy reading it.
 

【Author Profile】
Tatsuhei Honma
A shopper marketing planner who creates "methods that make people buy" based on "purchase psychology." He analyzes the "captivating speaking style" and "methods for creating interesting stories" used by "masters of small talk," explaining them through theories like "P/A Mode" and the "Mental Conversation Matrix." Developer of the ARCAS (Arcas) model, a purchasing behavior framework.
Author of 'Small Talk as a Weapon: How to Create "Interesting Stories" That Spark Conversation with Anyone' (Kizuna Publishing) and 'Dentsu Inc., I Want to Sell Tires, So Make It Snow.' (Yamato Shobo).

His hobbies are "bar-hopping for cheap drinks" and "drums." His favorite artist is "Perfume."