Dentsu Group Establishes Global Cross-Functional Organization "dentsu health"

Dentsu Group announced the launch of "dentsu health," a global cross-organizational unit dedicated to providing integrated solutions for business and marketing in the healthcare sector.
■Dentsu Group News Release

By pooling the expertise of over 2,000 healthcare business and marketing specialists across the Dentsu Group global network, and providing services spanning all regions where the Dentsu Group operates globally, both domestically and internationally, the organization aims to become a top-tier global healthcare agency. dentsu health will serve as a dedicated one-stop shop for the healthcare sector, meeting the needs of clients worldwide, including leading pharmaceutical companies, medical institutions, medical device manufacturers, and insurance providers, as well as clients in each country.

 In recent years, client demand for business and marketing support in the healthcare sector has been on the rise, increasing significantly during the COVID-19 pandemic. dentsu health was established to strengthen services in this growing field, operating as a Global Center of Excellence (an organization that centrally aggregates healthcare expertise within the group) under the "Open Teaming" philosophy championed by the Dentsu Group, which employs 64,000 professionals worldwide. Moving forward, dentsu health will integrate and deliver its globally developed and advanced healthcare services—including media, creative, CX, strategy, analytics, technology, and customer management—in a form optimized for each client company.

Matt McNally has been appointed Global President of dentsu health. He will lead the global hub and focus on creating new business opportunities for clients. McNally possesses deep experience and expertise across all aspects of healthcare marketing. He has been recognized as a pioneer in driving innovation within the healthcare sector, receiving accolades such as "Agency Marketer of the Year" from MM&M, a leading North American medical marketing publication, and being named one of the "100 Most Influential People in Life Sciences" by PharmaVoice magazine.

In Japan, which holds the second-largest business scale in the Dentsu Group's healthcare sector after North America, dentsu health was established as a cross-functional organization under the Dentsu Japan Network (DJN). It began operations with Dentsu Inc., Dentsu Digital Inc., Dentsu Isobar (scheduled to be integrated into Dentsu Digital Inc. in July 2021), and Dentsu Medical Communications as core companies. By seamlessly linking and expanding capabilities across DJN companies and overseas group companies, it will provide integrated solutions to clients involved in healthcare businesses.

■dentsu health website
https://www.dentsu.com/us/en/dentsu-health (English only)