[Participants Wanted] Do! Solutions Webinar "How Do You Do It? Practical Seminar on Local Government DX" Held on August 31

Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "How Do You Do It? Practical Seminar on Local Government DX," scheduled for August 31.

While the importance of DX continues to grow for local governments, many challenges and barriers to its implementation remain. Advancing DX in local governments also requires digital transformation of their public relations activities to promote regional revitalization, community activation, and awareness of resident services. Considering new lifestyles and ways of working in the post-COVID era, there is a rising demand for expanding the population through initiatives like workation and relocation, alongside intensifying competition among cities for promotion.

Hosted by the Local Government DX White Paper Editorial Committee, this webinar targets prefectural government officials engaged in DX initiatives. Focusing on the theme of "Practice," it highlights case studies in operational improvement, resident perspectives, and public relations perspectives, sharing practical know-how and on-the-ground insights from practitioners.

【Overview】
Organizer: Local Government DX White Paper Editorial Committee
Date & Time: Wednesday, August 31, 14:00–15:30
Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, August 29, 17:30
Capacity: 500 participants

■Register and view seminar details here
 

【Program】

Part 1:
Understanding National Policies and the Basic Policy Framework
Understanding government policies and direction is essential for DX promotion. We will clearly explain the budget request and the underlying Basic Policy.

Part 2
CDO Practice Corner: Case Study from Fukui Prefecture
We welcome Mr. Yonekura, CDO (Chief Digital Officer) of Fukui Prefecture, which aims to be at the forefront of regional DX promotion. He will share the actual state, current progress, and future outlook of their DX initiatives.

Part 3
Public Relations DX Corner: Ibaraki Prefecture × Google
Mr. Tanaka and Mr. Akiseki from Google explain the significance of utilizing video for municipal public relations. Additionally, we hear from Mr. Seki, Promotion Team Leader for Ibaraki Prefecture, about their actual efforts utilizing video platforms like YouTube as an example of DX in municipal public relations.

【Speaker Profiles】

Co-Editor-in-Chief, Local Government DX White Paper / Chief Digital Officer (CDO), Bandai Town
Naotoshi Sugawara
In 2019, he became the first CDO in a local government, serving in Bandai Town, Fukushima Prefecture. In 2020, he was involved in formulating Ehime Prefecture's Digital Comprehensive Strategy. Since 2021, as the Head of DX Promotion for Ehime Prefecture and its municipalities, he has supported DX efforts in 20 municipalities. Initiatives in both local governments are featured in the Ministry of Internal Affairs and Communications' "Reference Case Collection for Local Government DX Promotion Procedures [Version 1.0]".
As Representative Director of the general incorporated association Publitech, he delivers awareness-raising lectures to local government officials nationwide under the philosophy of empowering people through technology.

Co-Editor-in-Chief, Local Government DX White Paper / Senior Consultant, Dentsu Inc.
Kimimoto Nishijima
After joining the company, he worked in the Kansai Branch Creative Bureau, the Sales Bureau handling private sector clients, and digital-focused bureaus. He has been working in his current bureau since 2013. He has been involved in numerous international national projects at central government ministries such as the Ministry of Internal Affairs and Communications, the Ministry of Economy, Trade and Industry, and the Ministry of Land, Infrastructure, Transport and Tourism.
In 2020, he took charge of a newly established department handling public sector consulting. He launched "Local Government DX White Paper.com" in July 2021, which aggregates Dentsu Inc.'s and Japan's domestic DX case studies and insights, and assumed the role of its Co-Chair of the Editorial Committee.

Fukui Prefecture Regional Strategy Department DX Promotion Supervisor / CDO (Chief Digital Officer)
Hiroki Yonekura
Appointed as Fukui Prefecture's CDO in 2021, transferring from NTT DOCOMO. Fukui Prefecture's DX initiatives won the DX Lead Category Award at the 1st Nikkei Local Government DX Awards and ranked 6th nationally in Nomura Research Institute's Prefectural Digital Readiness Survey.
Within the NTT Group (NTT East, NTT Holdings, NTT Docomo), he was involved in launching fiber-optic internet services and venture investment companies, formulating group management strategies, reviewing mobile phone pricing, and liaising with regulatory authorities.

Ibaraki Prefecture, Business Strategy Department, Promotion Team Leader
Kenichi Seki
Joined Ibaraki Prefectural Government in April 1994. Engaged in education administration, international tourism promotion, and airport administration. Served as Section Chief, Public Relations Strategy Office (April 2010 - March 2013) and Deputy Director, Promotion Team (April 2020 - March 2022), contributing to promoting Ibaraki Prefecture's appeal. Became Team Leader in April 2022, overseeing all promotional activities conducted by the Promotion Team, including operating the internet video site "Ibaki-ra TV," managing antenna shops, and publicity activities.

Google Director 
Wakana Tanaka
At Google, she is responsible for advertising sales, focusing on digital advancement for partner companies and Japanese society, developing innovative digital strategies, and digital marketing sales. Previously, she served as Head of Transformation at GSK Japan, leading large-scale transformation initiatives. Prior to that, she held roles including Brand Manager at Unilever and L'Oréal, and Management Consultant at Arthur D. Little. Possesses experience and skills in both business strategy, risk management, organizational reform, and consumer goods marketing and digital.

Google YouTube Partnerships Team 
Kentaro Meiseki
After launching multiple mobile and internet-related services, he joined Google in 2011. Currently serves as Strategic Partnerships Manager for the YouTube team, primarily responsible for the civic engagement domain.