[Call for Participants] Do! Solutions Webinar: "Circular Economy: Entering the Business Implementation Phase" - September 15

Dentsu Inc. operates the problem-solving marketing information site Do! Solutions, which is recruiting participants for its webinar "Circular Economy: Entering the Business Implementation Phase," scheduled for September 15.

Implementing sustainable management practices is becoming an urgent priority for companies. In particular, future business activities must align with the circular economy—a new economic framework that aims for zero waste by designing products with collection and recycling in mind from the outset.

Dentsu Inc. Japan Network supports the construction of a circular economy that leads to revenue growth. This support leverages three core capabilities: "Connecting Power" to facilitate collaboration with recycling companies and others, which was difficult for companies to achieve alone; "Creating Power" to handle everything from sourcing the world's latest sustainable materials to product development; and "Communicating Power" to effectively spread these activities both internally and externally.

This webinar introduces the knowledge of experts from various fields and project case studies to explore what responses and initiatives are needed for the business implementation of the increasingly important "Circular Economy."

Sustainable d Actions Webinar ～Vol.7～
"Circular Economy" Enters the Business Implementation Phase

【Overview】
Organizer: DJN Sustainability Promotion Office / Dentsu Inc. Team SDGs
Date & Time: Thursday, September 15, 14:00–16:00
Fee: Free
Format: Zoom Webinar
Registration Deadline: Monday, September 12, 17:30
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Keynote Speech
"Circular Business Through Cross-Industry Collaboration" ~What Model Fits Japan?~
Mr. Sumiyuki Nakadai, President & CEO, Nakadai Holdings
Recently, we often see media coverage of advanced circular economy examples, primarily in Europe, and the ideal roles for companies and consumers in achieving a decarbonized society. However, discussions about circular business in Japan remain relatively scarce. This session will explain a Japanese model focused on circular business suited to Japan's (geographical) environment.

Panel Discussion
"Circular Economy" and "DX"
Mr. Sumiyuki Nakadai, Representative Director, Nakadai Holdings; Ms. Kumiko Yoshikawa, Representative Director, Material ConneXion Tokyo
Ms. Mineko Hotta, DJN Sustainability Promotion Office, Dentsu Inc. Japan Network
Moving forward, business itself will evolve by circulating not just "things," but sets of "things and information." To build a "Circular Economy" and implement it in business, "DX" becomes an essential keyword.

Learning from Project Examples: Methods for Realizing the Circular Economy
DENTSU PROMOTION PLUS INC. Product Development Office, Maya Tsuda
Minako Hotta, DJN Sustainability Promotion Office, Dentsu Inc. Japan Network
As project examples from Dentsu Inc. Japan Network, we introduce the development of the environmentally conscious material "PLANEO," the social issue-addressing upcycling program "Don't Let It End PROJECT," and the "Regional Food Circulation Verification Experiment" originating from a soccer stadium.

【Speaker Profiles】

, Representative Director, Nakadai Holdings Sumiyuki Nakadai
After joining Nakadai, he achieved a 99% recycling rate as a comprehensive recycling business. He later established the "Monofactory" to launch the reuse market and provide resource circulation consulting from waste collection to reuse, establishing a remarketing business. He has built circular businesses for numerous companies and provides consulting on CO2 reduction and waste recycling.
2013 Good Design Award, Future Creation Design Special Award. Author of "Designing the Way We Discard: Circular Business" (Seibundo Shinkosha) and others.

Material ConneXion Tokyo (Operating Company: M-Crossing) Representative Director
Kumiko Yoshikawa
Previously worked in the decorative film division for resin molding products, establishing a department that proposed CMF design solutions to the design departments of home appliance and automotive manufacturers. Involved in establishing Material ConneXion Tokyo in 2013, appointed Representative Director in April 2015. Provides material consulting that drives innovation through cross-border proposals utilizing materials from diverse fields.

Director, DJN Sustainability Promotion Office, Dentsu Inc. Japan Network
Mihoko Hotta
After working as a product designer for a major electronics manufacturer, she oversaw product design and UX design at a telecommunications company. Subsequently, she served as a manager for product branding, marketing, and PR targeting the Japanese market at a global manufacturer. After joining Dentsu Inc., she has worked as a business design specialist. She has received numerous awards, including the iF Product Design Award, red dot design award, and Good Design Award. HCD-Net Certified Human-Centered Design Specialist, Japan Ergonomics Society Certified Ergonomics Specialist. 2022 Good Design Award Judge.

Planner, Product Development Office, DENTSU PROMOTION PLUS INC.
Maya Tsuda
After graduating from art college, gained experience as a designer and director at manufacturers, working on daily goods, sales promotion campaigns, character goods, and more. After joining Dentsu Tech (now DENTSU PROMOTION PLUS INC.), she worked on beverage manufacturer campaigns and corporate mascot projects. Since 2020, she has been part of a team handling sustainable materials like plant-based plastics. As an SDGs Consultant with Dentsu Team SDGs, she engages in diverse activities including SDGs-based promotions, planning and production centered on sustainable materials, and speaking at internal and external events.