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Series「ONE JAPAN in DENTSU "Quit, conform, or change."」

#Innovation #Co-creation #Open Innovation #Internal Communication #Business Development #Books #New Business Development

Marketing

2022/10/11

The Art of "Stepping Outside the Lines": Expanding Exciting Possibilities Both Inside and Outside Large Corporations

This series explores new "possibilities for large corporations" through dialogues on themes related to corporate transformation. This time's guests are Nobutake Sato of Prime Assistance (headquartered at Sompo Japan Insurance) and Kenta Iwata of Tokyu Corporation. While belonging to large corporations, both have enriched their work and lives by expanding their activities outside their companies based on "interesting things" and "things they want to do." Masahide Yoshida, a member of Dentsu Inc. Youth Research Department and affiliated with ONE JAPAN, interviewed them about the value and potential of crossing boundaries.

Masahide Yoshida, Nobutake Sato, Kenta Iwata

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2021/12/21

Solving Young Employees' Problems! Hacking Large Corporations: "Techniques" Public Consultation Session -ONE JAPAN CONFERENCE 2021-

From the "ONE JAPAN CONFERENCE 2021" event, a practical community gathering corporate volunteers primarily composed of young and mid-career employees from large corporations, we bring you a report on the "Public Consultation Session: Techniques for Hacking Large Corporations." Six "Tech Holders" who revealed techniques for driving change in large corporations in ONE JAPAN's new book, The Complete Guide to Hacking Large Corporations: Read This When You Wonder Why Your Company Can't Change!, and Professor Akira Iriyama of Waseda University Business School took the stage. Masahide Yoshida of Dentsu Inc. served as facilitator, addressing the real concerns of young professionals.

Masahide Yoshida, Akiyoshi Iriyama, Yasuhiro Ito, Yuka Terasaki, Sho Tōyama, Junji Nukata, Asuka Matsuba

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2021/12/07

Change begins with small steps. What 44 techniques revealed: How to move large corporations.

The new book, "Why Can't My Company Change? The Ultimate Guide to Hacking Large Corporations," is a compilation of 44 amazing techniques from 3,000 people across 55 companies, representing the culmination of ONE JAPAN's five-year journey. We spoke with Mr. Kazumitsu Kambara, Deputy Representative of ONE JAPAN and Head of Planning and Production, and Mr. Tatsuya Hirohata, Editor in Charge at Diamond Inc., about the publication's goals, background, and the passion behind it.

Masahide Yoshida, Kambara Ikko, Tatsuya Hirohata

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2021/09/01

Learn from JAL's Mr. Matsuzaki! Techniques for Achieving Company-Approved Internal and External Co-creation

From "ONE JAPAN," a practical community gathering corporate volunteer groups centered on young and mid-career employees from large corporations, comes this series exploring "The Potential of Large Corporations." This time, we spoke with Shiro Matsuzaki, who launched the internal venture "W-PIT" at JAL and is challenging himself to collaborate with companies from different industries. We asked him about the secrets to winning "company endorsement" and his team-building techniques centered on WakuWaku.

Masahide Yoshida, Shiro Matsuzaki

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2021/07/20

Learn from Toppan Printing's Mr. Sakata! Internal Marketing Techniques for Pursuing Your Ambitions in a Large Corporation

A series from "ONE JAPAN," a practical community centered on young and mid-career employees at large corporations. This time, we asked Takuya Sakata, who drives new business creation and promotes co-creation with startups at Toppan Printing, about the secrets of "internal marketing."

Masahide Yoshida, Takuya Sakata

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2021/07/16

Not teaching, but "making them step over corpses." The senior-junior relationship that moves society forward.

Masahide Yoshida, a member of Dentsu Inc. Youth Research Department and affiliated with ONE JAPAN, interviewed Takahiro Suzuki and Yusuke Doi, who oversee Toyota Motor Corporation's volunteer-based internal business contest, the "A-1 CONTEST." Continuing from the first part, they explore the theme of "The Future Image of Seniors and Juniors," considering new ways of understanding hierarchical relationships to propel not only the company but society as a whole forward.

Masahide Yoshida, Suzuki Takahiro, Yusuke Doi

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2021/07/15

Hostile or Harmonious? A Junior Employee's Theory for Changing the Company

Masahide Yoshida, a member of Dentsu Inc. Youth Research Department and affiliated with ONE JAPAN, interviewed Takahiro Suzuki and Yusuke Doi, who oversee Toyota Motor Corporation's employee-led internal business contest, the "A-1 CONTEST." They discussed the theme "The Future of Senior-Junior Relationships," exploring how individuals can thrive within large corporations and align their personal growth with the direction of the company and society.

Masahide Yoshida, Suzuki Takahiro, Yusuke Doi

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2021/04/08

Leaders aren't everything. In the era of the individual, it's the second penguins who transform organizations.

Mari Kawasaki, who serves as a project manager for overseas business support at Nomura Research Institute (NRI) while also creating human connections in the new normal era as a "Digital Buzz Creator." In the "Age of the Individual," Masahide Yoshida, representing Dentsu Inc. Youth Research Department and a member of ONE JAPAN, spoke with Ms. Kawasaki, who advocates for the "Second Penguin Approach" as an essential element for the survival of both individuals and organizations.

Masahide Yoshida, Mari Kawasaki

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2020/12/17

Cybozu's Aono and Okajima, author of "The Day I Became President at 40," discuss "The New Relationship Between Companies and Individuals."

We will explore how young and mid-career employees working at large corporations should position themselves going forward, based on sessions from the "ONE JAPAN CONFERENCE 2020" held on October 11 by "ONE JAPAN," a practical community gathering corporate volunteer groups centered on young and mid-career employees from large corporations.

Masahide Yoshida, Aono Yoshihisa, Etsuko Okajima

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2020/10/26

The Key to Innovation Lies in "Stakeholders." An Accelerator Driving Internal Transformation Through Support

ONE JAPAN will explore the potential of large corporations by selecting cases of transformation from member companies of affiliated volunteer organizations and interviewing the individuals involved. This time, we feature Emi Ogoshi, who operates Ricoh's business co-creation accelerator program "TRIBUS." Drawing on her experiences, she discusses the importance of "supporting" others, especially in new ventures where those at the forefront tend to stand out.

Masahide Yoshida, Emi Ogoshi

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2020/09/18

Advice for Those Who Truly Want to Transform Large Corporations: "Star Power for Everyone" and "Playing Different Roles" (Part 2)

Continuing from Part 1, we hear from Takahiro Fukui, who runs the Tokyu Accelerate Program at the Tokyu Group, about his challenge to transform a large corporation. What is required for young employees to drive change within an organization that has built a solid business model and tradition?

Masahide Yoshida, Takahiro Fukui

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2020/09/17

Advice for Those Who Truly Want to Transform Large Corporations: "Star Power for Everyone" and "Playing Different Roles" (Part 1)

What does it take for young employees to drive change within large corporations that have established solid business models and traditions? Masahide Yoshida, a member of Dentsu Inc.'s Youth Research Department and affiliated with ONE JAPAN, serves as the interviewer, seeking insights for young employees who wish to transform their companies. This time's interviewee is Takahiro Fukui, who runs the Tokyu Accelerate Program at Tokyu Corporation.

Masahide Yoshida, Takahiro Fukui

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2020/05/29

Can Large Corporations Change Through Bottom-Up Initiatives?

We invited guests from two companies striving to implement bottom-up approaches within large corporations and held a discussion titled "Can Large Corporations Change Through Bottom-Up Initiatives?" The discussion focused on the essential nature of internal communication required to break free from "corporate bureaucracy" and transform the company.

Masahide Yoshida, Yuki Kitano, Hidemi Nishihama

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

Marketing

2020/03/25

Can Large Corporations Truly Change? Companies Consider the Meaning of Standing Between People and Society

ONE JAPAN is a community of corporate volunteers, primarily young and mid-career employees from large corporations, united by the motto "Quit, conform, or change." Based on the hypothesis that resetting the "client-agency" relationship could reveal new "possibilities for large corporations," ONE JAPAN and Dentsu Inc. are hosting a series of talk events. The theme of the first event is "Can Large Corporations Truly Change?"

Masahide Yoshida, Masahiro Yamamoto

ONE JAPAN in DENTSU "Quit, conform, or change."[14]

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