Can Large Corporations Change Through Bottom-Up Initiatives?
Was this article helpful?
Newsletter registration is here
We select and publish important news every day
For inquiries about this article
Author

Yuki Kitano
AGC Inc.
Joined Asahi Glass (now AGC) in 2013. Spent approximately four years primarily engaged in production technology development for new glass products. To participate in the company name change project from Asahi Glass to AGC, voluntarily left the R&D role and utilized the internal personnel system to transfer to the Public Relations & Investor Relations Department in 2017. Currently primarily engaged in media relations work for TV, newspapers, magazines, and other outlets. In the same year, he took over as representative of AGC's young employee volunteer group "AGseed." In 2019, as part of a bottom-up cultural reform initiative, he organized a retreat with management. He continues to work daily with volunteers, aiming to formalize the cultural reform project into an organization by 2020.

Hidemi Nishihama
Astellas Pharma Inc.
Joined Astellas Pharma in 2008. After working in sales (MR), engaged in recruitment and training planning from 2014. Involved in launching new global projects. Transferred to the Business Development Department in 2016, responsible for global licensing partnerships and M&A for new products and technologies to realize portfolio strategy and enhance corporate value, handling everything from identifying new opportunities to contract negotiations. Transferred to Marketing Strategy in 2018, responsible for global new product marketing and new product planning. Co-founded the internal volunteer group A2 in 2014 and currently serves as its representative. Graduate of the 4th cohort of "Start Next Innovator," a global entrepreneur development program led by the Ministry of Economy, Trade and Industry. Graduated from Globis Graduate School of Management in 2017 with a Master of Business Administration (MBA).

Masahide Yoshida
Dentsu Inc.
After graduating from university and working at a previous company, I joined Dentsu Inc. After roles as a strategic planner and in sales, I now belong to Dentsu Business Design Square, which revitalizes overall management with ideas, implementing joint projects with various companies. I also concurrently serve on the "Dentsu Youth Research Department" (Dentsu Wakamon) project targeting teens and young adults, engaging in consumer psychology and trend analysis, and developing consulting/communication plans based on these insights. Winner of the 2009 JAAA Advertising Essay Contest, Newcomer Division. Solo-authored works include 'Antenna Power' (Mikasa Shobo, 2019). Co-authored works include 'The Youth Exodus' (MDN Corporation, 2016) and 'Why Do You All Start Talking About the Same Things When It Comes to Job Hunting?' (Sendenkaigi, 2014). PARC CERTIFIED FIELDWORKER (Certified Ethnographer).



