Dentsu-ho
/
    Category
    Theme

    Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

    Series「Don't Miss Out! How to Leverage Data Clean Rooms」

    #Data Analysis#Digital Marketing#Data Clean Room#Cookie-free#Digital
    自社保有データをデータクリーンルームと連携すると？
    2025/07/02

    What can you achieve by integrating your proprietary data with a data clean room?

    Many companies face the challenge of possessing a large amount of "first-party data" yet struggling to utilize it effectively. This article introduces a proof-of-concept (PoC) case study demonstrating how a data clean room can be used to uncover value in proprietary data and create new data-driven business opportunities.

    Ma Yongyong, Takayuki Tsuchihashi, Jun Naito, Miki Sakado, Masahiro Fukuda

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]
    ユーザーの「記事閲読行動」とコンバージョンの関係とは？
    Marketing
    2024/11/29

    Introducing SmartNews' Data Clean Room! What's the relationship between users' "article reading behavior" and conversion?

    The essential analytical environment for the era of data marketing is the "Data Clean Room" (DCR) provided by major platform operators. This time, we introduce SmartNews Ads Data Pot, which excels at capturing consumers' "moments"!

    Takashi Okamoto, Shinnosuke Akazawa, Ryohei Honda, Yuta Kurihara, Kawaharazuka Yuki

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]
    LINEヤフー社と語る、統合で実現するデータ分析とは？
    Marketing
    2024/07/16

    "You can do that too!?" Discussing LINE Yahoo Corporation: What Data Analysis Will Integration Enable?

    LINE Yahoo Corporation has been established. LINE, beloved by people across Japan and renowned for its strength in one-to-one communication, joins forces with Yahoo, which offers approximately 100 services spanning search to purchase and possesses a diverse data infrastructure. What will be achieved by LINE Yahoo, which now holds two of Japan's premier platforms?

    Shotaro Yamamoto, Aihara Maru, Oshita Yuto, Shinnosuke Akazawa

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]
    未来のCV獲得単価までわかる！データクリーンルーム×機械学習
    Marketing
    2023/12/21

    Discover the "Future Cost Per Conversion" for Brand Advertising! The Impact of Data Clean Rooms × Machine Learning

    The essential analytical environment for the era of data marketing is the "Data Clean Room" (DCR) provided by major platform operators. This time, we introduce the case of Saison Automobile & Fire Insurance, which measured the contribution of video-based brand advertising to business outcomes.

    Shiraishi Manato, Kota Sugawara

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]
    ROAS目標比147％。アパレル企業のHAKONIWA実践術
    Marketing
    2023/10/24

    Achieved 147% of ROAS target. HAKONIWA implementation techniques for apparel companies!

    The essential analytical environment for the era of data marketing is the "Data Clean Room" (DCR) provided by major platform operators. This time, we introduce an advertising initiative conducted by apparel giant TSI using "HAKONIWA".

    Kenji Takeyama, Yano Suzuka, Yusuke Igarashi

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]
    「ミンティア」に見る、日用消費財のオンオフ統合マーケティング
    Marketing
    2023/09/15

    Cross-Media Analysis Using Purchase Data! Integrated Online-Offline Marketing for Consumer Goods, as Seen with "MINTIA"

    The essential analytical environment for the era of data marketing is the "Data Clean Room" (DCR) provided by major platform operators. This time, we introduce the next-generation digital marketing approach taken by Asahi Group Foods' tablet food "Mintia".

    Shun Maekawa, Meiko Kobayashi, Tomoi Taishō

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]
    LTV思考で取り組む、サントリーの絆ドリブンマーケティング
    Marketing
    2023/06/22

    Suntory's "Bond-Driven Marketing" Approach Based on LTV Thinking

    The essential analytical environment for the era of data marketing is the "Data Clean Room" (DCR) provided by major platform operators. This time, we introduce Suntory Holdings' use of DCR in its "Bond-Driven Marketing," an initiative driven by LTV thinking.

    Yasuhito Kaizuka, Ma Yongyong, Satoshi Terada

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]
    最新の実践事例が続々！「データクリーンルーム」でできること
    Marketing
    2023/05/31

    Cutting-edge case studies keep coming! What you can do with "Data Clean Rooms"

    The "Data Clean Room" (DCR) provided by major platform operators is an indispensable analytical environment in the era of data marketing. Sohei Mitani, who works on data marketing at Dentsu Inc.'s Data & Technology Center, has summarized "What Can Be Achieved with DCR Today."

    Sohei Mitani

    SeriesDon't Miss Out! How to Leverage Data Clean Rooms[8]

    Most Liked Articles

    No most liked articles