How to Approach Overseas Markets?

Vietnam: A Nation of Remarkable Economic Growth. Hints for Japanese Food Manufacturers Entering the Market

This series introduces regional market characteristics and insights for Japanese companies entering new markets through the perspectives of global expatriates leading business in various locations. For the first installment, we spoke with Yasushi Shinbo of Dentsu Inc. Vietnam about the potential of the Vietnamese market and key points for Japanese companies entering it, focusing on the case study of Nisshin Seifun Werna's market entry.

Yasufumi Shinpo

Hints for Japanese Clients Entering New Overseas Markets

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Traveling between cities and rural areas is becoming a new highlight of Japan travel. Three perspectives to encourage inbound travel to regional areas.

The Japan Brand Survey is a large-scale overseas survey developed by Dentsu Inc. and launched in 2011. Its purpose is to understand the perceptions and actual behaviors of overseas residents regarding Japan as a whole, including inbound tourism, regional revitalization, food, Japanese products, content, values, lifestyles, and social trends.

Usui Kenta

Insights from Overseas Residents in Their 15th Year: Japan Brand Survey 2025

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The Expanding and Deepening World of the Japan Brand

Launched in 2011, the Japan Brand Survey is Dentsu Inc.'s proprietary knowledge base initiative that regularly gauges the awareness and actual behavior of overseas residents regarding the Japan brand as a whole. This encompasses areas such as inbound tourism, regional revitalization, the food sector, Japanese products, content, values, lifestyles, and social trends.

Li Shunshi

Insights from Overseas Residents in Their 15th Year: Japan Brand Survey 2025

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The Boundaries Between Pre-Trip, During-Trip, and Post-Trip Are Blurring!? The Reality of Inbound Travel to Japan Becoming More "Casual (Flat)"

We delve into the changes in the customer journey and mindset of inbound travelers to Japan before and after the pandemic.

Li Gang, Yasuhiro Yamauchi, Takuya Sugiyama, Hiroshi Masuda

Global Sentiment and Japanese Identity: Japan Brand Survey 2024

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AWA Session: "Japan's Brand from a Global Perspective: A Report Card on Potential"

From sessions at "Advertising Week Asia 2024" held in September, we present a summary of the Japan Brand Survey and insights into the beloved "Japanese food" overseas and its future.

Honda Tetsuya, Hitomi Komatsu, Kai Meimei, Ryunosuke Tsuzuki

Global Sentiment and Japanese Identity: Japan Brand Survey 2024

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[Call for Participants] Dentsu CXC Webinar: "U.S.-China Relations and Japan's Role After the U.S. and Japanese Elections: Is China Still the World's Most Attractive Investment Destination?" November 28

Dentsu CXC (China Crossover Center), a group promoting China business across the Dentsu Group, is recruiting participants for its webinar "U.S.-China Relations and Japan's Role After the U.S. and Japanese Elections: Is China Still the World's Most Attractive Investment Destination?" to be held on Thursday, November 28.

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What Makes Japan Brands Shine in Regional Areas? 3+1 Strategies to Attract Inbound Tourists to Regional Japan

Focusing on "Japan's Regions," we examine specific points of interest and the needs of inbound tourists for the increasingly popular "regional tourism."

Usui Kenta

Global Sentiment and Japanese Identity: Japan Brand Survey 2024

310

What do young people in Asia envision as the "Next Generation of Friendship"?

Based on the results of workshops conducted with local university students, we explore insights into Asia's Generation Z. This time's theme is the "Next Generation of Friendship" as envisioned by young people.

Yamamoto Asako

A Half-Step Ahead Future: Viewed Through the Eyes of Asia's Generation Z

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Intent to Visit Japan and Regional Popularity Skyrocket!? The Evolution of "Inbound" Tourism Seen Through 10 Years of Data

By focusing on "inbound" and reviewing past surveys, we will gain a deeper understanding of how the world perceives Japan.

Katsura Nakazato

Global Sentiment and Japanese Identity: Japan Brand Survey 2024

280

Digital Human Casting Project Launches! ~Turning Tachikawa Shiraku's Rakugo into Global Content~

Watanabe Entertainment has launched a joint casting initiative with Dentsu Inc. utilizing digital humans. As the first project, they created a digital human modeled after Shiraku Tatekawa. Aaron Zu of Dentsu BX Creative Center, who oversees this project, explains the collaboration with Shiraku Tatekawa.

Tachikawa Shiraku, Aaron Zoo

The Expanding Possibilities of Digital Humans Through Generative AI

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[Report] Understanding the Current State of the "Japan Brand" Through 8 Key Points

From the 2024 Japan Brand Survey, we highlight eight key points to explore insights that can lead to solving challenges and expanding the potential of the Japan Brand across various fields, including inbound tourism, food, Japanese products, content, and values.

Li Shunshi

Global Sentiment and Japanese Identity: Japan Brand Survey 2024

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Understanding Mainland China, Hong Kong, South Korea, and Taiwan: Interview with Jennifer Tan, CEO of Greater North Asia & Taiwan

Dentsu Group operates in over 145 countries and regions worldwide. In the fifth installment of this series, we interview Jennifer Tan, CEO of Greater North Asia & Taiwan. We discuss market trends in Mainland China, Hong Kong, South Korea, and Taiwan, challenges faced by clients, and Dentsu Group's strategic approach.

Jennifer Tan

GLOBAL INSIGHT: Understanding the World

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The Future of Indie Games and Young Creators

The "indie game" movement is gaining significant momentum, particularly overseas. However, within Japan, factors such as market structure present challenges including "difficulty nurturing young creators" and "challenges in monetization, including global expansion." Kazunori Sakamoto, CEO of Phoenixx—which supports young game creators through development, production, PR, and business development—and Mitsuhiro Ito of Dentsu Inc. discussed the current state and challenges of the indie game industry, its future potential, and the significance of nurturing young creators.

Kazunori Sakamoto, Mitsuhiro Ito

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Unraveling the Driving Forces of Value Creation: An Interview with Gene Lin of the Dentsu Group

Dentsu Group operates in over 145 countries and regions worldwide. The fourth installment in this series features an interview with Gene Lin, who has been appointed Group President - Global Practice at Dentsu Inc. We asked about the driving forces behind value creation, including Dentsu Group's capabilities, solutions, and talent development.

Gene Lin

GLOBAL INSIGHT: Understanding the World

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Understanding the Americas: Interview with Michael Komasinski, CEO of dentsu Americas

The Dentsu Group operates in over 145 countries worldwide. It is structured around four key business regions: Japan, Americas, APAC, and EMEA. This series interviews top management leading each overseas business region. How are leaders in each region developing their businesses through new opportunities while tackling challenges head-on? In the third installment, we spoke with Michael Komasinski, CEO of New York-based dentsu Americas, about trends in the Americas region.

Michael Komasinski

GLOBAL INSIGHT: Understanding the World

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