Announcement of Winning the Federation of Asian Advertising Associations "Asia-Pacific (APAC) Effie Awards 2014"
The Confederation of Asian Advertising Associations (CAAAA), of which the Japan Advertising Agents Association (JAAA) (Chairman: Tatsuyoshi Takashima, Chairman of Dentsu Inc.) is a member, announced the winners of the 2014 Asia-Pacific Effie Awards at the Conrad Centennial Hotel Singapore on April 3, 2014.
Launched in the United States in 1968, the Effie Awards are recognized within the industry as an award given to effective marketing activities based on global standards. The inaugural "APAC Effie Awards 2014" in the Asia-Pacific region received over 300 entries from around the world.
Following judging, the APAC Effie Awards 2014 announced 12 Gold, 26 Silver, and 18 Bronze awards. From Japan, JAAA member agency I&S BBDO won a Gold (Snickers "Apology Press Conference Grand Prix") and a Bronze (Shabondama Soap "The Truth Is on the Back.").
As the Federation of Asian Advertising Associations hosts the APAC Effie Awards, JAAA promotes participation from Japan and will cooperate and contribute to the next "APAC Effie Awards 2015."
Details of the award can be found here
http://www.apaceffie.com/
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