The planner unit "Iikamo" presents four-panel comic ideas to make your day just a little bit more fun.
I once heard that when trains were first introduced to a certain country, the fare for local trains was set higher than that for express trains.
The reason? "You get to ride the train longer."
Whether you see the time spent riding the train as time taken to reach your destination,
or as a pleasant time spent riding the train longer? How you perceive time completely changes its value.
In this story too, I wondered: should we see "waiting time" as time we're confined,
or as a time to create something.
Since we're at it, I hope this kind of movement spreads nationwide.
#002 "Sunday evenings...?"
#001 "What about Children's Day...?"
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Easy Prey
A unit of four planners who say they want to make the world a little happier with the power of ideas, but might just be a bunch of ducks who love brainstorming as an escape from reality. For any encouragement, criticism, or inquiries, please contact us here ( iikamo@dentsu.co.jp ).
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