Dentsu Inc. Establishes 'Dentsu Robot Promotion Center'

Dentsu Inc. has launched the 'Dentsu Robotics Promotion Center' as a cross-functional internal organization effective November 1st to tackle the robotics business, which is anticipated to be the next industrial revolution following the internet.

Currently, the domestic market size for the robot industry is approximately 900 billion yen. ^{The Ministry} of Economy, Trade and Industry (METI ^{) predicts* that} this will grow to about 9.7 trillion yen, roughly ten times larger, by 2035, approximately 20 years from now.

Beyond industrial robots, high expectations exist for rapid market expansion in fields like home appliances, housing equipment, and automotive robotics (known as "robotics technology"), as well as in service sectors such as healthcare, nursing care, logistics, security, and entertainment. A future is envisioned where robot technology acts as a cross-cutting force, driving innovation across all industries.

The company's primary involvement in the robotics business dates back to 2012. It participated in the "KIBO ROBOT PROJECT," a robotic astronaut initiative, leveraging its expertise as an advertising agency to manage the overall project.

Building on the achievements from this specific project, the company saw increasing demand for consultations regarding robot-related consulting, planning and development, project management, and communication strategies. This led to the conclusion that an organization capable of responding swiftly and accurately to diverse industries was necessary.

The role of the Dentsu Inc. Robot Promotion Center is to contribute to the creation of new industries and to nurture robots as a new communication medium, thereby contributing to the realization of a future society where humans and robots coexist.

Leveraging the company's accumulated expertise in communication design—including production capabilities, planning skills, and creativity—alongside its direct experience in robot development, the center will provide solutions to address diverse robot-related challenges faced by clients across three business domains: "Development," "Agency," and "Content."

The primary anticipated business areas are as follows:

① Development: Robot development and consulting focused on applications in the communication field.

② Agency: Matching companies and talent related to robots, and utilizing robots for advertising.

③ Content: Robot character licensing management and content creation such as robot competitions.

For "Robot Development," we have established a collaborative framework with top-tier domestic robot creators and experts to provide customized solutions tailored to customer needs.

* Source: FY2010 Future Market Forecast for the Robot Industry (Ministry of Economy, Trade and Industry / NEDO)

 

■ Logo of the 'Dentsu Inc. Robot Promotion Center'

Dentsu Inc. Robot Promotion Center Homepage
http://www.dentsu.co.jp/business/communication/d-robo.html

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/1104-003854.html