"Mr. Zoonie, what is society??" Considering the "Point of Connection" Between Myself and Society (Part 1)
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Yamada Zoonie
After serving as Editor-in-Chief of Benesse Corporation's Shinken Zemi Essay Program, he became independent. As a freelancer, he teaches writing skills, communication skills, and self-expression at universities and corporations. He is also a part-time lecturer at Keio University. His publications include "Writing That Communicates and Moves People!" and "Why Your Message Isn't Getting Through." He currently writes the "Adult Essay Class" column for the Hobo Nikkan Itoi Shinbun.

Yuichiro Kojima
While working in sales at Dentsu Inc., he won the inaugural Sales Promotion Conference Award and transitioned to a planning role. He subsequently placed in the competition for five consecutive years. While working in promotions, he launched the university club initiative "Circle Up" in 2013, which won the Good Design Award in the Business Model category. His book is titled "I Tried Job Hunting Using Advertising Methods." Other awards include the One Show in the US and the Red Dot Award in Germany. He left Dentsu Inc. at the end of November 2023.

Masahide Yoshida
Dentsu Inc.
After graduating from university and working at a previous company, I joined Dentsu Inc. After roles as a strategic planner and in sales, I now belong to Dentsu Business Design Square, which revitalizes overall management with ideas, implementing joint projects with various companies. I also concurrently serve on the "Dentsu Youth Research Department" (Dentsu Wakamon) project targeting teens and young adults, engaging in consumer psychology and trend analysis, and developing consulting/communication plans based on these insights. Winner of the 2009 JAAA Advertising Essay Contest, Newcomer Division. Solo-authored works include 'Antenna Power' (Mikasa Shobo, 2019). Co-authored works include 'The Youth Exodus' (MDN Corporation, 2016) and 'Why Do You All Start Talking About the Same Things When It Comes to Job Hunting?' (Sendenkaigi, 2014). PARC CERTIFIED FIELDWORKER (Certified Ethnographer).




