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Spring often brings drastic changes in living situations and many people starting new things. While some young people are filled with anticipation for their new lives and are motivating themselves, many others are likely having conversations like, "Seriously, isn't this scary?" or "Yeah, exactly..."

This edition of Wakamon Data focuses on young people's outlook on the future, based on results from the " 2015 Comprehensive Survey of Young People " jointly conducted in February by DENTSU SOKEN INC. and Dentsu's Youth Research Department (Wakamon).

 

Two out of three feel anxious about their own future, and even more anxious about the future of ○○ than their own

We'd like to say young people are always brimming with dreams and hope, but as in the earlier example of pessimistic conversations, two out of three young people aged 15 to 29 (64.4%) feel anxious about their own future*. While not shown here, both high school students and working adults, regardless of gender, show the same trend. Conversely, fewer than 10% of young people confidently and clearly answered "bright." While it's easy to dismiss this as simply "young people's anxiety about the future," the data clearly shows a strong sense of not being confident about their future... feeling uncertain about what will happen...

*Combined total of "anxious" and "somewhat anxious"

 

However, what actually scored higher than that was anxiety about the future of "Japan." If I were to speculate about what might be going through their minds: They feel anxious about their own future, but they probably think they can manage it somehow on their own. More than that, though, they feel anxious about Japan's future... They can't find answers by Googling it*, and the issue is too big to know what to do about it. Ah, just a vague sense of unease... That might be how it feels.

*Searching on Google. Once youth slang, now commonplace.

 

※Since the scores in the chart are rounded to the second decimal place, the total may not add up to 100%.

 

Women in their 20s worried about retirement?

We further broke down these anxieties by life stage and age group. When asked specifically about current "worries," high school students cited "entrance exams/advancing to higher education" (51.9%), university students "employment" (60.3%), and working adults "money" (59.3%) as their top concerns. While it's natural for primary anxieties to shift as life stages progress, the persistence of money and job worries from a young age reflects a current trend.

What's noteworthy is the shift in concerns for women in their 20s. Analyzing by one-year increments revealed that from the early to late 20s, the score for "marriage" gradually increases, while "retirement life" also shows a rise. Worrying about retirement now? That sounds ridiculous... you might think. Yet, around age 27, it surpasses anxiety about "work."

If I were to speculate about their thoughts, perhaps in their late 20s, after working hard, they start wondering: "Can I even get married? If I stay single, I'll need to buy an apartment, which means I'll have to support myself in retirement... so I need to save." I don't know if they actually think that far ahead, but you can sense a bit of inner conflict. Conversely, men show little change in their concerns with age. Is this a universal anxiety, or are they just more optimistic...?

While not a Wakamon survey, the Cabinet Office's " Public Opinion Survey on National Life (FY2014)" also shows this. When asked whether they want to focus on preparing for the future through savings and investments or on enriching and enjoying daily life, those in their 20s prioritize "preparing for the future," with a higher percentage than other age groups.

Young people today, raised in an era of low economic growth, have a stronger tendency to seek stability over risk compared to younger generations in the past, and this trend is evident in the data. They don't know what a booming economy feels like, and they probably don't think things will get better in the future. Could it be that today's youth are simply becoming pessimistic?

 

Capture the positive mindset of university students!

They simply don't know the "good old days"; the present is their reality. When asked about social consciousness—whether their generation should lead and drive society forward or if older generations should take the lead—58.0% overall chose the former, with male university students showing a particularly high score of 68.6%.

Young people are often portrayed negatively with phrases like "These days' youth..." highlighting their passive or pessimistic sides. While this response might not reflect a fiercely proactive mindset, even if it's more of a "Well, what can you do? Let's do it!" attitude, capturing that positivity might be the role of today's adults.

 

This time, we've shared some results regarding young people's awareness of their future.
Next time, we'll explore more of the present reality of young people revealed through this survey.

 

<Survey Overview>
Overview of the "2015 Youth Insight Survey"
・Survey Method: Online survey
・Target Areas: Kanto (1 metropolis and 6 prefectures), Kansai (2 prefectures and 4 prefectures), Tokai (3 prefectures)
・Survey Participants: Unmarried males and females aged 15-29, high school students and above
                                                     &nbsp nbsp;  ※Samples allocated based on gender/age population ratios and unmarried rates in target areas
・Sample Size: 3,000 samples
・Survey Period: February 6 (Fri) to February 9 (Mon), 2015
・Survey Implementation Agency: Dentsu Macromill Insight, Inc.

「電通若者研究部ワカモン」ロゴ

【Wakamon Profile】
Dentsu Inc. Youth Research Department (commonly known as Wakamon) is a planning team that engages with the real lives and mindsets of young people, primarily high school and university students. By understanding their "present," we seek hints to brighten and invigorate the near future. We foresee the future from their insights and realize new businesses that foster better relationships between young people and society. Currently, 14 project members are based across the Tokyo headquarters, Kansai branch, and Chubu branch. Information is also shared on the Wakamon Facebook page.

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Author

Shin Ogi

Shin Ogi

Video Research Ltd.

From 2013 to September 2015, seconded to Dentsu Inc. At <a href="https://www.projects.dentsu.jp/project/wakamon/index.html" target="_blank">the Youth Research Department (Dentsu Wakamon)</a>, promoted research into the actual lives of young people, insight exploration, and knowledge development through various research projects and fieldwork with students. Provided planning and consulting support based on these findings. Also served as a member of DENTSU SOKEN INC.'s " <a href="https://www.projects.dentsu.jp/project/eating/index.html" target="_blank">Food Lifestyle Lab,</a> " which researches and disseminates consumer insights through food. Co-authored "The Youth Divorce" (MDN Corporation, 2016)

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