Q5 Which countries like Japan?

Q5 Which countries like Japan?

Vietnam again had the highest number of people who like Japan (combined "very much like" + "somewhat like"), and this year Taiwan also tied for the top spot with the same score. Regions showing particularly strong favorability toward Japan (high "very much like" scores) were Vietnam, India, the Philippines, Indonesia, and Brazil, with ASEAN countries within Asia standing out for their strong positive sentiment.

In contrast, scores are generally lower across Western countries. However, Brazil and Italy rank highly, indicating many people there like Japan. Countries with high affection for Japan also tend to show greater interest and positive evaluations of Japan, suggesting higher chances for business success.

<Japan Brand Survey 2015 Overview>
● Purpose: To understand overseas consumers' perceptions and actual attitudes toward the overall "Japan Brand" encompassing Japanese food, tourism, products, etc., and to support corporate marketing activities.
●Target Areas: 20 countries/regions
China (Beijing, Shanghai), Hong Kong, South Korea, Taiwan, India, Singapore, Thailand, Indonesia, Malaysia, Vietnam, Philippines, Australia, USA, Canada, Brazil, UK, France, Germany, Italy, Russia
●Survey Method: Online survey
●Respondent Criteria: Men and women aged 20–59 from middle-income households and above
●Sample Size: 200 respondents per region, total 4,000 respondents
●Survey Period: April 17–27, 2015

Dentsu Inc. Team Cool Japan
A company-wide cross-functional project team launched in 2013 to promote 'Cool Japan-related initiatives'—expanding products and services leveraging Japanese culture and strengths into overseas markets. Dentsu Inc. also invested in the Ministry of Economy, Trade and Industry's Cool Japan Organization (fund). The team brings together client company representatives handling overseas expansion, media and content specialists, overseas subsidiary network managers, producers, and planners to work on initiatives promoting Japan's appeal globally.

DENTSU SOKEN INC. Japan Studies Group
A research team focused on Japan's appeal and strengths was established within DENTSU SOKEN INC. for 2020 and beyond. We aim to be a "network-based think tank" leveraging connections with diverse individuals domestically and internationally, as well as all resources within Dentsu Inc. With Dentsu Inc.'s unique approach and the team strength to co-create the next form by reading the winds, we aspire to contribute to shaping Japan's future—one where answers are not easily found.