New Customer Strategy with Interactive Video Platform "EICHI"

DENTSU DIRECT INC. released the interactive video production and distribution platform "EICHI" last year. An introduction video showcasing the platform's unique interactive features is now available on the company's product site starting April 12.

EICHI Product Site : http://www.ddf.dentsu.co.jp/service/eichi/

This platform transforms online video viewing from passive to interactive. It features functions like bookmarking information within the video to facilitate product purchases or information gathering, storylines that change based on viewer choices, and the ability to interact with characters or items in the video in a game-like manner.

Key features include seamless viewing without interruptions to video or audio when interactive actions trigger scene changes, and multi-device compatibility across smartphones, tablets, and PCs. This reduces technical and viewing environment stress.