The Concept Behind "JK × The Crane's Repayment of Kindness": 'The Switch of Thought'

11 Thinking Formulas Anyone Can Use Starting Today

In my case, working at an advertising agency, I constantly rack my brain daily to generate "ideas" for my work.

But even if you don't work in advertising, you probably face situations daily where you're asked for "ideas" in all sorts of contexts.

Ideas to sell the products you handle, approaches for sales pitches, surprise birthday plans for friends, wedding entertainment, date ideas for your partner...

This book introduces "11 Formulas" – thinking techniques that can be applied not just in business, but in any situation where "ideas" are needed.

1. Common Sense → Uncommon Sense Technique
2. Rival Bonding Technique
3. Accessory Attachment Technique
4. Limited Edition Technique
5. Order Swapping Technique
6. Possession Technique
7. Ironclad Motif Technique
8. World Record Technique
9. News Collaboration Technique
10. Famous Frame Utilization Technique
11. Four Major Desires Satisfaction Technique

French Restaurant × Common Sense ⇒ Unconventional Technique

The first formula, "Common Sense → Uncommon Sense Technique," is explained using a French restaurant as an example.

First, list the conventional wisdom of a traditional "French Restaurant":
・Luxurious chairs and tables
・High prices
・Eating with many knives and forks
・Dress code: formal attire
Then, transform this conventional wisdom into unconventional wisdom:
・Standing-style dining
・100 yen per dish
・Eating with toothpicks
・Dress code: swimwear (P.54-55)

That wildly popular standing French restaurant in Tokyo? It's exactly the kind of idea you can create by applying this thinking technique.

Ironclad Motif Technique × Famous Frame Utilization Technique = JK × "The Crane's Gratitude"

Next, let's formally apply the "Reading 'The Crane's Gratitude' Using JK Slang" example introduced at the beginning. First, the 7th Ironclad Motif Technique. This involves listing seven ironclad motifs from trending online videos or articles and weaving them into the "theme." The seven ironclad motifs listed are:

1.Animals
2.Babies
3.High School Girls
4.Sexy
5.Horror
6.Proposal
7.Wedding

How about it? Aren't the trending videos and articles you've seen recently related to one of these seven themes? You can see that "JK 'The Crane's Repayment'" uses the "high school girl" motif discussed here.

Now, we apply the 10th formula—the Famous Frame Technique—to this tried-and-true "high school girl" motif. The Famous Frame Technique involves fitting a "theme" into a well-known, famous frame. Here, "The Crane's Gratitude" serves as that frame.

The advantage of the Famous Frame Utilization Technique is that it rides on a story everyone already knows. This means you don't have to explain your idea from scratch; people will understand it immediately. In other words, "Reading 'The Crane's Gratitude' in JK Slang" is content created by fully utilizing the thinking formula.

This book explains each formula by providing examples of "topics," making it very easy to understand. You can immediately apply it to your own "topic" and put it into practice.

Mastering the "11 Formulas" might just help you generate "new ideas" that surprise people and the world.