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Distribution of Kumamoto Earthquake Video Content: Effective Public Relations Efforts by the Ministry of Land, Infrastructure, Transport and Tourism
The Ministry of Land, Infrastructure, Transport and Tourism (MLIT) is reforming its public relations approach to deepen public understanding of its administration by introducing more effective communication methods. As part of this effort, it has released video content on its official website to clearly present useful information. On June 14, it uploaded " Kumamoto Earthquake: MLIT at the Time Part 1."
The " MLIT Policy Channel," where this video is hosted, regularly distributes video content that clearly summarizes the ministry's organization and policies. The content on the Kumamoto Earthquake that occurred on April 14th reviews the initial support activities of the Emergency Disaster Countermeasures Dispatch Team (TEC-FORCE) in approximately 3 minutes.
Other currently available videos include " The Future of Haneda Airport," proposing revised runway usage and flight paths to increase international flight numbers at Haneda Airport, and "What's the Stock Effect," introducing infrastructure development that brings long-term benefits to local communities and economies.
These video contents are also archived on YouTube's MLIT Channel . Furthermore, the official MLIT Twitter account @MLIT_JAPAN (with approximately 148,000 followers as of June 14) is utilized to disseminate information, promote discussion, and drive traffic to the website.
Furthermore, efforts to make data owned by the Ministry freely available through open data initiatives and to provide content for enthusiasts and fans have been strengthened. Examples include the "Pedestrian Mobility Support Service," which provides barrier-free information for passenger facilities and buildings along with public Wi-Fi spot data, and the " Dam Collection, " which compiles information on dams.
The Ministry will continue to actively adopt so-called content marketing methods, striving to diversify information delivery methods and promote understanding of national land and transportation administration.
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