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How Close Can You Get to Face to Face? Credit Union Employees Star in "Face to Face Music Video," Surpassing 1 Million Views in Just 5 Days
The Japan Federation of Credit Unions' web video "Face to Face Music Video" has garnered attention, surpassing one million views within five days of its June 1st release.
Created by a working group of young credit union staff members, this web video aims to increase awareness of credit unions, particularly among younger audiences, and foster a sense of "familiarity." It features a fresh, innovative approach that breaks from the typical image of credit unions.
The video features a total of 12 employees working at credit unions nationwide. It depicts faces of employees and customers rapidly approaching each other at super close range, with scenes teetering on the edge of touching, all set to a lively tempo using an arrangement of Mr. Yasumura's signature comedy music.
By infusing the catchphrase "Face to Face" with entertainment value, the video powerfully conveys how Shinkin banks support customers from various professions who sustain their communities, doing so from the closest possible distance.
This "almost touching" effect was achieved by filming faces moving apart from a position of extreme closeness, then reversing the footage to create the dynamic illusion of faces hurtling toward each other at incredible speed.
The video has garnered reactions on social media, with comments like "Interesting," "The distance makes me laugh," "Sticks in your mind," and "I ended up watching the whole thing... Shin-Kin really did it."
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