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From the U.S. ★ "Beautiful just as you are." The video "Here I am" is generating buzz.
The video "Here I Am" by major U.S. department store chain J.C. Penney is generating buzz. One month after its June 18 release, it has recorded approximately 3.4 million views. Its momentum shows no signs of slowing, continuing to grow. This promotional video for "Boutique+," a plus-size clothing line, features five women who struggled with body image issues in the past. They share their journeys to loving themselves as they are, declaring that beauty and happiness are not tied to body size. The video was produced by McGarryBowen, part of the Dentsu Inc. Aegis Network.
At the beginning of the video, bestselling author Jes Baker asks, "If I were thin, would I have had a better life?" She immediately answers, "No. But I wouldn't have been treated so badly because of my body." Grammy-nominated artist Mary Lambert reveals that when she said she wanted to be a singer as a child, her family told her "no way." Fashion designer Ashley Nell Tipton, who rose to fame on the reality show "Project Runway," shares how she was constantly teased and bullied.
Five "plus-size" women, including yogi Valerie Sagun and popular fashion blogger Gabi Fresh, urge viewers to embrace themselves without fixating on their bodies: "If you can't love yourself now, you can't love yourself in the future." Whether it's practicing yoga or dancing, walking the runway, gracing magazine covers, kissing cute guys, or traveling the world—it's time to be happy, they cheer to the audience.
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