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Published Date: 2024/09/10

[Participants Wanted] "Session to Explore New Markets in the 'Post-SDGs' Era of 2040" Held October 7 & 18

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Dentsu Inc. and six domestic Dentsu Group companies* are recruiting participants for sessions utilizing the "Dentsu Future Finder 100," a tool that forecasts societal realities in 2040 and works backward from the mid-to-long-term future to support client companies in creating sustainable businesses.
The 'Dentsu Inc. Future Finder 100' was jointly announced by the seven companies last year, with an updated 2024 version released on September 10. The session is being held in conjunction with this update.
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" Dentsu Inc. Future Finder 100 " ……Compiles 100 themes offering hints for envisioning the future in 2040. Each theme includes projections of societal changes and challenges based on quantitative data, along with "future opportunities" indicating potential opportunities that may arise. The latest 2024 edition has been updated, focusing particularly on themes expected to significantly impact future business. https://www.dentsu.co.jp/news/release/2024/0910-010774.html

  The session utilizes this tool to introduce anticipated future events and trends. It also helps participants identify key external environmental changes affecting their business context, sparking ideas for new business development. This provides hands-on experience with the tool's application.

【Overview】
Date & Time: Session 1: Monday, October 7, 2024, 1:30 PM - 5:30 PM
   Session 2: Friday, October 18, 2024, 1:30 PM - 5:30 PM
Venue: Dentsu Headquarters Building (1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo)
   *Offline (in-person) only
Capacity: 30 people per session (Advance registration / Lottery system)
Participation Fee: Free
A light reception will follow the session.
Target Audience:
・Those interested in exploring market and customer needs, as well as brand strategies for 2040 (post-SDGs)
・Those who wish to plan management/business from a medium-to-long-term perspective
・Those seeking to develop products with an eye toward the post-SDGs society
・Those seeking to establish purpose and vision based on a vision for the post-SDGs society

*Applications from competitors or partner companies will not be accepted


Application Period: Tuesday, September 10, 2024 – Wednesday, September 25, 2024, 12:00 PM

For workshop details and registration:https://pages2.dentsudigital.co.jp/seminar/20241007/?utm_source=invitation_dentsu&utm_medium=other&utm_campaign=20241007_seminar

Introduction video for idea-support tools including "Dentsu Inc. Future Finder 100"
https://www.d-sol.jp/ondemand-future-craft-process

*Six domestic Dentsu Group companies: Dentsu East Japan Inc., Dentsu West Japan Inc., Dentsu Digital Inc., Dentsu Consulting Inc., DENTSU SOKEN INC., Dentsu Macromill Insight, Inc.

 

 

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