Dentsu Inc.'s Shun Maekawa to Speak at CEATEC 2024: "Can Smart Homes and Data Connect People and Businesses to Update Daily Life? ~Challenging a Co-Creation Marketing Platform~" October 18

Shun Maekawa of Dentsu Inc.'s Data & Technology Center will speak at a session during CEATEC 2024, the comprehensive digital innovation exhibition held at Makuhari Messe from Tuesday, October 15 to Friday, October 18.

Mr. Maekawa will speak at the session "Can Smart Homes and Data Connect People and Businesses to Update Daily Life? ~Challenging a Co-Creation Marketing Platform~" on Friday, October 18.

Amidst the increasing diversification of lifestyles and the growing difficulty in capturing consumer needs, this session will introduce a co-creation marketing platform. This platform aims to create richer lifestyles by leveraging smart home data managed by consumers themselves, thereby addressing latent needs.

【Overview】
Date & Time: Friday, October 18, 10:30 AM - 11:10 AM
Cost: Free (Advance registration required)
Venue: Makuhari Messe Partners Park Talk Stage
Capacity: First 100 attendees (Reservation required)

■Session details here

■Pre-registration and reservation here

【Program】
① Each company's past smart home and data utilization initiatives and challenges
② Introduction to the HAUS Concept, Insights and New Discoveries from the 1st PoC
③ Audience interaction
　Discussion with audience questions, including topics HAUS aims to explore

【Speakers (Titles Omitted)】
Shun Maekawa, General Manager, Data & Technology Center, Dentsu Inc.
Nakajiro Hata, Chief Manager, Life Design Research Office, Nippon Steel & Sumikin Real Estate
Motoki Tanimura, Section Manager, Plasmacluster & Healthcare Division, Smart Appliances and Solutions Business Unit, Sharp
Masayuki Komatsu, Group Manager, IoT & Life Solutions New Business Promotion Center, Mitsubishi Electric

【Speaker Profiles】
Shun Maekawa
Dentsu Inc. Data & Technology Center, Department Manager
As a data analyst, he promoted integrated planning and effectiveness measurement for TV × Digital. In 2015, he led the development of STADIA, an integrated marketing platform for TV commercials and digital advertising. Currently leads data alliances with major tech companies including global digital platform operators, mobile carriers, and device manufacturers, focusing on Data Clean Rooms as the new data infrastructure for the cookie-free era. Won first place in the #Twitter promote APAC competition for innovative ad advertising systems.