"2024 Internet Advertising Media Costs" Explained. Video Advertising Growth Accelerates Further. Social Advertising Costs Surpass 1 Trillion Yen.
We analyze the breakdown of the ¥2.9611 trillion primarily allocated to "Internet advertising media costs" within the ¥3.6517 trillion spent on Internet advertising, which now accounts for nearly half (47.6%) of Japan's total advertising expenditure. The significant growth centered on video advertising is noteworthy.
Takahiro Konno
Japan's Advertising Expenditures: Detailed Analysis of Internet Advertising Media Costs[7]
