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    Series「The Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology」

    #Marketing#Kyushu#Consumer Psychology#advertising effectiveness#CM#TV commercial#EC
    発見！買いたい気持ちを2倍に増やす、超シンプルな方法。
    Marketing
    2020/07/16

    Discovery! A super simple method to double the desire to buy.

    To increase purchasing motivation, repeating the sales pitch three times is effective. This has been proven through experiments.

    Katsuyuki Kazuki

    SeriesThe Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology[7]
    知らない人は必ず失敗する、通販で売るために不可欠なこと。
    Marketing
    2020/06/23

    Those who don't know this will inevitably fail—it's essential for selling online.

    In online sales, it's important to communicate prices without hesitation. This article explains the surprising relationship between pricing and psychology.

    Hayaya Ijichi

    SeriesThe Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology[7]
    購買のカギ「右脳」は、どうすれば攻略できる？
    Marketing
    2020/05/26

    How can we unlock the key to purchasing—the "right brain"?

    We examine how reason and emotion influence human purchasing behavior.

    Katsuyuki Kazuki

    SeriesThe Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology[7]
    買ってほしいなら、「迷わせた」方がいいんです。
    Marketing
    2020/05/13

    If you want them to buy, it's better to make them hesitate.

    The "A·I·D·E·A (×3)" purchasing psychology model derived from mail-order response data. This time, we explain the third step: "Discussion (Dialogue)".

    Katsuyuki Kazuki

    SeriesThe Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology[7]
    面白いCMと、ベタなCM、売れるのはどっち？
    Marketing
    2020/04/16

    Funny commercials vs. corny commercials—which sells better?

    Which is more effective for sales promotion: "Funny Commercials" or "Cliché Commercials"? We actually tested it out.

    Katsuyuki Kazuki

    SeriesThe Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology[7]
    売れる広告のカギは、「呼びかけ」型の導入にあり！
    Marketing
    2020/04/02

    The key to effective ads lies in using a "call-to-action" style introduction!

    What's the difference between ads that sell and ads that don't? We present the results of analyzing three years of mail-order advertising data.

    Katsuyuki Kazuki

    SeriesThe Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology[7]
    3人のヘンタイが3年かけて見つけた「モノを売る答え」とは?!
    Marketing
    2020/03/18

    What is the "answer to selling products" that three weirdos discovered over three years?!

    "How can we sell products?" To answer this question, we teamed up with psychology experts to analyze mail-order advertising data and arrived at the answer.

    Katsuyuki Kazuki

    SeriesThe Psychology of Modern Consumers Revealed Through the Synergy of Mail-Order Advertising and Psychology[7]

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