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Facebook Awards Announced: "Ice Bucket Challenge" and "#LikeAGirl" Win Top Honors
The 2015 Facebook Awards were announced on June 15th. The top prize, the Blue Award, was awarded to two campaigns: the "Ice Bucket Challenge," which raised over $220 million for the ALS Association, and P&G's Always campaign, "#LikeAGirl," which challenged society to rethink "what it means to be a girl."
Now in its fourth year, the awards recognize campaigns that effectively utilized Facebook and its subsidiary Instagram. A panel of 18 judges, including executives from Facebook and major advertising agencies, evaluated entries. This year saw approximately 2,700 campaigns submitted from over 80 countries and regions.
According to Ad Age, Facebook CCO Mark Darcy stated, "We chose a brand campaign that truly exists for people, marketing not to consumers but for consumers."
Source: Ad Age
Ice Bucket Challenge, 'Like a Girl' Take Top Honors in Facebook Awards
http://adage.com/article/digital/ice-bucket-challenge-top-facebook-s-studio-awards/298983/
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