Q8 What are Japan's outstanding things?

When asked what they think Japan excels at, "Japanese robotics" ranked highest overall. This was followed by "Japanese automobiles and motorcycles" and "Japanese precision technology." The rest of the top 10 was dominated by technology-related responses, including "Japanese AV electronics" (6th), "Japanese 3D technology" (7th), "Japanese transportation infrastructure" (9th), and "Japanese environmental technology" (10th), clearly reflecting Japan's status as a technology-driven nation.

Beyond technology, globally popular "Japanese anime and manga" (4th) and "Japanese cuisine" (5th), now a UNESCO Intangible Cultural Heritage, also received high praise.

---

<Overview of the Japan Brand Survey 2015>

● Purpose: To understand overseas consumers' perceptions and actual behavior regarding the overall "Japan Brand," including Japanese food, tourism, and products, thereby supporting corporate marketing activities.

●Target Areas: 20 countries and regions

China (Beijing, Shanghai), Hong Kong, South Korea, Taiwan, India, Singapore, Thailand, Indonesia, Malaysia, Vietnam, Philippines, Australia, USA, Canada, Brazil, UK, France, Germany, Italy, Russia

●Survey Method: Online survey

●Respondent Criteria: Men and women aged 20–59 from middle-income households and above

●Sample Size: 200 respondents per region, total 4,000 respondents

●Survey Period: April 17–27, 2015

---

Dentsu Inc. Team Cool Japan
A company-wide cross-functional project team launched in 2013 to promote 'Cool Japan-related initiatives'—expanding products and services leveraging Japanese culture and strengths into overseas markets. Dentsu Inc. also invested in the Ministry of Economy, Trade and Industry's Cool Japan Organization (fund). The team brings together client company representatives handling overseas expansion, media and content specialists, overseas subsidiary network managers, producers, and planners to work on initiatives promoting Japan's appeal globally.

DENTSU SOKEN INC. Japan Studies Group
A research team focused on Japan's appeal and strengths was established within DENTSU SOKEN INC. for 2020 and beyond. We aim to be a "network-based think tank" leveraging connections with diverse individuals domestically and internationally, as well as all resources within Dentsu Inc. With Dentsu Inc.'s unique approach and the team strength to co-create the next form by reading the winds, we aspire to contribute to shaping Japan's future—one where answers are not easily found.