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From the US! Twitter Partners Successively with TV Networks
BBC Global News has partnered with Twitter to launch #BBCTrending, a short video program within tweets. The program will reach BBC International's 4.8 million followers via promoted tweets and similar formats. In April, BBC America became the first television network to partner with Twitter.
Twitter is advancing partnerships with networks ahead of its IPO, with CBS announcing a partnership last month and Comcast more recently.
Details at AdAge→ http://bit.ly/16wsWk9
BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports
'#BBCTrending' Will Give Viewers the Story on News and Memes Circulating on Social Media
Published: October 23, 2013
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